CHICAGO, Sept. 19, 2022 (GLOBE NEWSWIRE) — Vivid Seats Inc. (NASDAQ: SEAT), a number one market that makes use of its know-how platform to attach tens of millions of patrons with hundreds of ticket sellers throughout a whole bunch of hundreds of occasions every year, at the moment introduced the launch of its first model marketing campaign with inventive company 72andSunny LA which dives into the goals of followers throughout sports activities, music and theater.
This built-in marketing campaign seeks to intrinsically join Vivid Seats with the quantity 11 throughout sports activities and popular culture, driving alignment with a key perk of the Vivid Seats Rewards program – the free eleventh ticket. Through the solely loyalty program in the ticketing business, Vivid Seats Rewards, followers who purchase 10 tickets earn a reward credit score to make use of on their subsequent buy, amongst different advantages. Tapping into actual fan habits, Vivid Seats and 72andSunny LA explored the stunning fantasies of what individuals would select to spend their reward credit score on.
The inventive is supported by a multifaceted marketing campaign together with a pioneering media strategy, in partnership with omnichannel company Assembly. The quantity 11 is at its heart. Vivid Seats will probably be the first model ever to sponsor a bonus eleventh play on the ESPN “SportsCenter” iconic Top Ten collection. The free bonus play will probably be dropped at viewers by Vivid Seats reminding followers that with Vivid Seats Rewards, their eleventh ticket is free.
The new “Real Rewards for Real Fans” marketing campaign is grounded in Vivid Seats’ mission to empower followers to Experience It Live and revel in life’s most enjoyable moments. The marketing campaign’s broadcast and digital spots spotlight Vivid Seats’ loyalty program, Vivid Seats Rewards and its every day fantasy sports activities app, Vivid Picks. The dreamy new inventive spots may be seen on-line here.
“At Vivid Seats, we understand that our fans are not just any fans. They are going above and beyond to engage with, and experience their favorite artists and teams live,” mentioned Tyra Neal, Chief Marketing Officer of Vivid Seats. “This campaign captures the passion of that kind of fandom and highlights one of the key differentiators of our brand – Vivid Seats Rewards. We believe that no one else in our industry appreciates what it takes to be a real fan, and we know that no one else recognizes that dedication with real rewards. As a brand with The Fan at the forefront, we show up for our customers in the same way that they show up for the teams and artists that they love.”
The marketing campaign may also embody homepage takeovers with class leaders throughout music and sports activities. Vivid Seats is the Official Ticketing Partner of Rolling Stone, Bleacher Report and ESPN, and on 11/11 all three companions will characteristic homepage takeovers. Additionally, Vivid Seats has partnered with world influencer advertising and marketing and know-how company, Viral Nation to characteristic 11 key influencers to assist the “Real Rewards for Real Fans” social marketing campaign.
“We were inspired by the fantasy of getting rewarded with a free ticket or free pick. That’s at the heart of these films, the rewards are real but what you do with them can be as wild as you can imagine,” mentioned Zach Hilder, Executive Creative Director at 72andSunny.
Fans can study extra about the Vivid Seats Rewards program at www.vividseats.com/rewards. Fans who purchase 10 tickets earn a reward credit score equal to the common worth of the 10 tickets (excluding taxes, charges and processing prices), no occasions excluded.
About Vivid Seats
Founded in 2001, Vivid Seats is a number one on-line ticket market dedicated to changing into the final companion for connecting followers to the dwell occasions, artists, and groups they love. Based on the perception that everybody ought to “Experience It Live,” the Chicago-based firm gives distinctive worth by offering one of the widest alternatives of occasions and tickets in North America and an business main Vivid Seats Rewards program the place all followers earn on each buy. Vivid Seats has been chosen as the official ticketing companion by some of the greatest manufacturers in the leisure business together with ESPN, Rolling Stone, and the Los Angeles Clippers. Vivid Seats additionally owns Vivid Picks, a every day fantasy sports activities app. Through its proprietary software program and distinctive know-how, Vivid Seats drives the shopper and business ecosystem for dwell occasion ticketing and allows the energy of shared experiences to unite individuals. Vivid Seats is acknowledged by Newsweek as one of America’s Best Companies for Customer Service in ticketing. Fans who wish to have the finest dwell experiences can begin by downloading the Vivid Seats cellular app, going to vividseats.com, or calling 866-848-8499.
Media
Julia Young
[email protected]
A video accompanying this announcement is on the market at https://www.globenewswire.com/NewsRoom/AttachmentNg/8bfc3d60-0e0e-4e36-bddc-175e17a1b39f
A photograph accompanying this announcement is on the market at https://www.globenewswire.com/NewsRoom/AttachmentNg/6a31fa15-276e-4240-ba21-8c6760c4cfbb
