Viking’s Enrichment Channel Receives Second Silver Travel Awards Honor in Two Years
LOS ANGELES, Oct. 24, 2022 /PRNewswire/ — As Viking® (www.viking.com) continues to mark its 25th anniversary yr, the corporate’s enrichment channel, Viking.TV (https://viking.tv), has as soon as once more been acknowledged for its innovation and authentic content material, receiving the Silver-i Digital Award on the 2022 Silver Travel Awards.
Awarded by a panel of journey trade specialists, the Silver-i Digital Award identifies one of the best in digital promoting or advertising and marketing campaigns that attain vacationers in constructive methods. Judges had this to say in regards to the Viking win: “[Viking] demonstrated real innovation in completely transforming an existing digital platform to adapt content in a post-pandemic landscape and re-connect with mature travelers. The results were equally impressive both in terms of reach and impressions but also the feedback received from viewers and customers.” The Silver Travel Awards honor manufacturers that present providers for mature vacationers all through the United Kingdom; Viking additionally acquired the award for the “Best Premium or Luxury River Cruise Line.”
Launched in March 2020 as worldwide journey was coming to a halt as a result of pandemic, Viking.TV was conceived as a constructive method to construct neighborhood and keep linked with individuals and locations all over the world. After two and a half years, Viking.TV has been loved by greater than three million viewers and has broadcast greater than 900 dwell periods that includes authentic content material, Viking cultural companions and digital Privileged Access®.
“We started Viking.TV as a daily source of learning and connection for our guests, as well as all those who are curious about the world but may not be able to travel. We are very pleased that our enrichment channel has become such a special place of community for so many people,” stated Karine Hagen, Executive Vice President of Viking. “We are honored to have received this award for a second time. Thank you to all of our guests, hosts, cultural partners and loyal viewers for making Viking.TV what it is today.”
Since March 2020, Viking.TV has featured unique interviews and dwell Q&A with outstanding explorers, museum curators, musicians, astronauts, actors, artists, performers, photographers, filmmakers and extra. Following the success of the Alastair’s Travels sequence with Viking Resident Photographer Alastair Miller, Viking has just lately debuted a second authentic journey sequence, Beyond the Brochure with Jean, which follows Viking’s Ambassador-at-Large, Jean Newman Glock, as she shares her experiences on standard itineraries.
All periods could be considered in Viking.TV’s in depth archived content material library and on the viewer’s leisure. Also, on Viking.TV there are greater than 200 authentic short-form Destination Insight documentaries and 60 extra items of content material from Viking Cultural Partners, with programming from TED, BBC’s Wonderstruck, Libera and extra.
About Viking
Viking was based in 1997 and gives destination-focused journeys on rivers, oceans, and lakes all over the world. Designed for skilled vacationers with pursuits in science, historical past, tradition and delicacies, Chairman Torstein Hagen usually says Viking presents journey experiences for The Thinking PersonSM. Viking has greater than 250 awards to its identify, together with being the primary cruise line to ever be named each the #1 Ocean Line and the #1 River Line in a single yr in Travel + Leisure’s 2022 “World’s Best” Awards. Viking has additionally been rated the #1 River Line and #1 Ocean Line by Condé Nast Traveler within the publication’s 2022 and 2021 Readers’ Choice Awards. For extra data, contact Viking at 1-800-2-VIKING (1-800-284-5464) or go to www.viking.com. For Viking’s award-winning enrichment channel, go to www.viking.tv.
SOURCE Viking
