LOS ANGELES, Oct. 21, 2022 (GLOBE NEWSWIRE) — Versus Systems Inc. (“Versus” or the “Company”) (Nasdaq: VS) introduced right now that its new Click Play Win interactive promoting device will amplify model consciousness for NBA Champion Matt Barnes’ premium males’s grooming firm HUE for Every Man on the UCLA Anderson Global Sports Business Forum in Los Angeles on October 21, 2022. This pioneering promoting marketing campaign device from Versus, developed to drive model engagement via rewarded gameplay, seamlessly aligns with the ethos of the HUE for Every Man model.
For this engagement, posters for HUE for Every Man throughout the Pauley Pavilion and on the scoreboard will function a scannable QR code that attendees can click on, opting in to play a personalized model of Versus’ Swish basketball sport for the possibility to win a free product with buy of HUE for Every Man’s revolutionary hair and skincare merchandise. Following the marketing campaign, the workforce from HUE for Every Man can have the power to entry consented first occasion knowledge that gives a deeper understanding of their merchandise’ audience and their preferences, empowering the workforce to make extra knowledgeable selections.
“We are thrilled to work with basketball superstar Matt Barnes and revolutionary CEO Jessica Estrada of HUE for Every Man as we roll out our new Click Play Win advertising campaign tool,” mentioned Matthew Pierce, Founder and CEO of Versus Systems. “Working with Jessica and Matt, we delivered a customized version of our Swish basketball game featuring rewards from HUE for Every Man so fans can interact with their innovative brand. Click Play Win empowers companies like HUE for Every Man that are looking to enhance their brand awareness in more personal, interactive ways.”
“HUE for Every Man is a trailblazer in the men’s grooming category, and our team is excited to be one of the first companies to utilize the new Click Play Win tool in an advertising campaign,” mentioned Jessica Estrada, CEO and co-founder of HUE For Every Man. “Versus has crafted a truly unique approach for building brand awareness in a creative way and we look forward to seeing the positive results from this engagement.”
About Versus Systems
Versus Systems Inc. is an engagement and rewards firm that makes reside occasions, video games, exhibits, and apps extra enjoyable to look at and play. Versus provides interactive video games, polling, trivia, predictive parts, and different win circumstances to present leisure – whether or not in-venue or on-line – making the content material extra contextual, private, and rewarding. Versus works with world class sports activities groups, leagues, venues, leisure corporations, and different content material creators to make participating, rewarding experiences for followers all around the world. For extra data, please go to www.versussystems.com or go to the official Versus Systems YouTube channel.
About HUE For Every Man
HUE begins a brand new revolution for a very revolutionary twenty first century strategy to males’s hair and skincare. Our world is altering. Cultures are mixing to kind the voice of a brand new era. HUE was developed in recognition of the quickly evolving cultural variety in our world. We realized that males of African, Asian, Latin, and Middle Eastern descent had particular hair and skincare wants. However, whereas formulating and testing our merchandise we discovered that they’re really FOR EVERY MAN. For extra data, please go to: https://www.hueforeveryman.com/.
Investor Contact:
Cody Slach and Sophie Pearson
Gateway Investor Relations
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