Campaign Features New Tagline and Includes a New Advertising and Social Media Campaign and Website Relaunch
ST. CROIX, ST. JOHN, and ST. THOMAS, U.S. Virgin Islands, Oct. 31, 2022 /PRNewswire/ — This fall, the U.S. Virgin Islands (USVI) Department of Tourism is launching a daring, new advertising and marketing marketing campaign that features a distinctive tagline, a social media marketing campaign and the relaunch of its web site. Focusing on cultural journey within the U.S. Territory moderately than standard tourism, the marketing campaign showcases the tag line: “Naturally in Rhythm” accompanied by a print promoting marketing campaign, billboards alongside the highways, a reimagined web site, on-line giveaways, in particular person pop-up occasions, and a social media influencer program.
“Our new campaign seeks to continue to fuel our exponential growth as we emerge beyond the pandemic,” mentioned USVI Tourism Commissioner Joseph Boschulte. “Proportionally, we are a leader in tourism recovery both globally and in the Caribbean. We want to remind visitors that they can come again to escape the stresses of city lifestyles and to invite newcomers to imagine tasting our unique cuisine, laying on our powdery beaches, swimming in our pristine waters, and exploring our historic cobblestone streets and protected national parks. Our new branding and tagline, ‘Naturally in Rhythm,” is an invite to vacationers trying to find authenticity to come back and join with our individuals and land.”
The advertising and marketing marketing campaign will be described as National Geographic meets Vibe with a bit of glamour thrown in. It focuses on the actual stars of St. Croix, St. John and St. Thomas: The individuals. The photos and music will invite guests to make use of their 5 senses – seeing, listening to, tasting, feeling and smelling – when exploring the islands. The marketing campaign features a newly produced 30-second video reflecting recent tones and themes of the model’s idea.
“Our tourism marketing campaign is designed to inspire visitors to fall “naturally in rhythm” with the three islands’ diverse cultures and natural wonders,” Boschulte mentioned. “It speaks to travelers seeking an authentic Caribbean experience comprising food, heritage, culture, and nature without having to leave U.S. soil,” he continued. “Vacationers already know our islands for their unadorned beauty, temperate weather, unparalleled beaches and turquoise waters. But we want to tap more into our most precious resources – our people and culture.”
Among different elements of the marketing campaign is the revamped USVI tourism web site, which accommodates a extra complete trip-planning part that highlights eating places, retailers, providers, and different companies that cater to vacationers within the vacation spot. In addition to dynamic content material, the location makes use of new imagery that retains it genuine and enthralling on the similar time.
“The entire world has been through a rough three years, and our destination offers visitors a way back to getting in touch with themselves, inspiring them to connect with our islands through their senses,” Boschulte mentioned.
The marketing campaign dovetails with the much-anticipated reopening of two renovated and rebranded Frenchman’s Reef properties: The Westin Beach Resort and Spa at Frenchman’s Reef and The Seaborn at Frenchman’s Reef, an Autograph Collection. The $425 million renovation will deliver again 500 rooms to St. Thomas.
See the brand new web site and be taught extra in regards to the USVI HERE.
About the U.S. Virgin Islands
The U.S. Virgin Islands is a United States Territory positioned within the northeastern Caribbean Sea and consists of three predominant islands – St. Croix, St. John and St. Thomas. Perfect for leisure or business journey, the U.S. Virgin Islands options breathtaking, world-renowned seashores, a global marine business, European structure and a burgeoning restaurant business. No passports are required from U.S. residents touring from the U.S. mainland or Puerto Rico. Entry necessities for non-U.S. residents are equal to coming into the United States from any worldwide nation. Upon departure, a passport is required for non-U.S. residents. For extra details about the United States Virgin Islands, go to www.VisitUSVI.com, observe us on Instagram (@visitusvi) and Twitter (@usvitourism), and develop into a fan on Facebook (www.facebook.com/VisitUSVI).
SOURCE U.S. Virgin Islands Department of Tourism
