Siliguri, 8 th August,2023: Platinum Guild International (PGI), India’s Men of Platinum, proudly
continues to celebrate the indomitable spirit of men of character. These extraordinary men lead
with their values, holding self-belief, resilience, compassion, and courage close to their hearts.
With these qualities as their guiding force, they have crafted a new narrative of success. Forged
from 95% pure platinum and inspired by celestial origins, each exquisite piece in this collection
embodies the strength and essence of these remarkable men. Like the resilient nature of
platinum, they stand strong, as beacons of inspiration and influence to those around them. Just
as platinum never fades, they leave a lasting impact on the lives of those they touch.
Step into the world of Men of Platinum, where every statement piece tells a tale of character and
conviction. Of remarkable men who embrace their values with unwavering dedication, remaining
true to themselves and their beliefs, even amidst life’s most challenging moments. Like the
enduring nature of platinum, their spirits stay untarnished through the passage of time, inspiring
an entire generation through thoughtful acts and humble gestures.
Men of Platinum boasts a design language that is both unique and meaningful. Each intricate
element is thoughtfully embedded with significance, reflecting the values and qualities of the
exceptional men it represents. From distinct patterns to symbolic motifs, every piece is woven
around the narrative of character, resilience, courage, compassion & inclusivity making it more
than just a statement of style, but a powerful expression of identity and purpose. The distinctive
peaks and troughs in the designs symbolize the resolute perseverance, resilience and courage
of Men of Platinum to overcome all challenges in the quest for their dreams. The clean, bold
lines represent their clarity of thought, and solidity of conviction, while the aerodynamic
elements embody their inventiveness, versatility and ability to adapt quickly.
Elements such as colour, diamonds, and bold disruptions in form speak to these values. The
new Men of Platinum collection offers a wide range of versatile platinum pieces for men,
including chains, pendants, and wristwear.
Platinum, with its inherent values, instantly elevates the wearer’s style, making a subtle yet
distinct statement. The Men of Platinum jewellery range showcases intricate designs that
effortlessly transition from leisure Sunday brunch to curated business dinner settings.
Upgrade your wardrobe, as you choose from these key pieces from the new Men of Platinum
collection:
The Platinum Arched Bridge Bracelet
This striking bracelet features platinum arches that effortlessly bridge a series of solitary rose
gold facets. Crafted in Platinum, a metal that never fades or tarnishes even after years of wear,
making it truly rare. The interlinking design serves as an ode to the remarkable character of
those men who forge connections and bring people together through the power of compassion.
A perfect addition to a formal board-room look that can just as easily transition to elevate a
semi-formal evening dinner attire, this design captures the very essence of these men of
character.
The Platinum Gilded Accents Wristwear
This captivating Kada is all about subtle elegance and solidity. Crafted with meticulous
precision, its minimal geometric gilded patterns complement men who are resolute when it
comes to their values and beliefs. Crafted in Platinum, a metal known for its unmatched
strength, it is truly rare. As rare as those men whose strength lies in staying true no matter what.
Subtle, yet distinct this intricate Kada can bring alive a simple kurta -pajama look for a day
function and just as easily add a touch of panache to a statement ethnic fusion look for an
evening soiree
The Platinum Serene Blue Cube Ring
Infused with a hint of blue, this ring stands is an ode to inventiveness. Its geometric motifs and
sharp edges blend seamlessly with the solid box shape, while the criss-cross grooves amplify its
bold silhouette. It mirrors the spirit of those pioneering men who, with an unwavering passion,
innovate and build on their vision tirelessly. Forged in enduring Platinum a metal that never
fades and retains its natural white, making it rare. The subtle shade of blue adds a playful
dimension to a more serious black-tie look, bringing out the versatile personality of the wearer.
The ring can just as easily be teamed with a traditional look to add a touch of drama and colour.
The Platinum Rope Chain
This chain features a twisted braid like rope with a robust hold. Crafted in Platinum, a metal that
always stays true, without losing its natural white sheen even after years of wear, making it truly
rare. Its design resembles a braided rope, symbolizing unity, and strength in the face of
challenges. The Platinum Rope Chain is the perfect addition to a semi-formal blazer look for a
fun night out with friends. This Platinum Chain can also be paired with a collared shirt to elevate
the daily office look.
The Platinum Overlay Pattern Chain
This dual-toned chain entices with a series of overlapping facets and intricate loops, creating a
captivating design. Crafted in Platinum that stays unchanged and unaffected by time. Making
this metal rare. Each facet represents moments of unwavering courage, where you chose to
stand tall amidst life’s fiercest storms. Intricate but not too loud, this Platinum overlay pattern
chain promises to take your ethnic look to the next level. Subtle and yet resplendent, the overlay
chain can be worn across a spectrum of colours and add a touch of glamour to an embellished
kurta as well as bring alive the regal vibe of a traditional Bandh Gala attire.
