Paris, Amsterdam, October 12, 2022
Press Release
Unibail-Rodamco-Westfield launches in-house retail media company, Westfield Rise
Unibail-Rodamco-Westfield (URW), the developer and operator of Flagship retail and life-style locations, publicizes the launch of Westfield Rise, an in-house media, model expertise and information partnerships company.
The company will function a one-stop-shop for manufacturers and media-buyers to create modern and measurable campaigns throughout URW’s platform of best-in-class retail media belongings at its 57 purchasing malls in Europe – together with its community of 1,700 digital billboards, one of many largest on the continent, 170 model expertise places, and its vary of internet marketing capabilities.
Caroline Puechoultres, Chief Customer Officer, Unibail-Rodamco-Westfield, mentioned: “With the launch of Westfield Rise, we will be able to serve the advertising and media industries in a bespoke way, establishing the right team and organisation to work across our platform to create durable and measurable partnerships and explore new tailor-made opportunities. This client-centric approach, powered by data-driven insights and metrics, will allow us to serve brands, agencies and media buyers by delivering compelling off- and online media campaigns and marketing activations to our incredibly engaged audience.”
Through its “one platform, one audience, one inventory” method, Westfield Rise provides shoppers entry to a completely GDPR-compliant platform leveraging certified viewers information on the corporate’s large footfall, together with 550 million yearly visits in Europe, together with 40 million customers on-line.
The firm additionally publicizes the appointment of Candice Mayer-Gillet to the position of Managing Director, Westfield Rise. Mayer-Gillet has expertise throughout the URW business, having labored in leasing, working administration and retail media. Her broad expertise will give her a holistic view of how Westfield Rise can ship one of the best of URW for its shoppers.
Westfield Rise might be headquartered in Paris and London, with the 50-strong group unfold throughout the 11 European nations through which URW operates. It will be capable of leverage retail media belongings at the entire firm’s 80 centres in Europe and the US, together with 53 Flagship locations.
The creation of Westfield Rise is the newest step in URW’s technique to develop revenues from media promoting, model expertise and information partnerships. The company will proceed to work with longstanding promoting shoppers resembling Disney, Samsung, Amazon, Clearpay, Netflix and LVMH in addition to collaborate with its valued regional companions, Ocean Outdoor, Clear Channel and JCDecaux.
For additional info please contact:
Investor Relations
Audrey Arnoux
+33 6 61 27 07 39
[email protected]
Media Relations
Maxwell Clarke – Hill + Knowlton Strategies
+44 7884 386164
[email protected]
Nathalie Feld – Image 7
+33 6 30 47 18 37
[email protected]
About Unibail-Rodamco-Westfield
Unibail-Rodamco-Westfield is the premier international developer and operator of Flagship Destinations, with a portfolio valued at €55.0 Bn as at June 30, 2022, of which 87% in retail, 6% in places of work, 5% in conference & exhibition venues and a pair of% in providers. Currently, the Group owns and operates 80 purchasing centres, together with 53 Flagships in probably the most dynamic cities in Europe and the United States. Present on two continents and in 12 nations, Unibail-Rodamco-Westfield supplies a novel platform for retailers and model occasions and provides an distinctive and always renewed expertise for patrons.
With the help of its 2,700 professionals and an unparalleled track-record and know-how, Unibail-Rodamco-Westfield is ideally positioned to generate superior worth and develop world-class tasks.
Unibail-Rodamco-Westfield distinguishes itself by its Better Places 2030 agenda, that units its ambition to create higher locations that respect the best environmental requirements and contribute to raised cities.
Unibail-Rodamco-Westfield stapled shares are listed on Euronext Amsterdam and Euronext Paris (Euronext ticker: URW), with a secondary itemizing in Australia via Chess Depositary Interests. The Group advantages from a BBB+ ranking from Standard & Poor’s and from a Baa2 ranking from Moody’s.
For extra info, please go to www.urw.com
Visit our Media Library at https://mediacentre.urw.com
Follow the Group updates on Twitter @urw_group, LinkedIn @Unibail-Rodamco-Westfield and Instagram @urw_group
- Unibail-Rodamco-Westfield launches in-house retail media company, Westfield Rise
