On October 7, UCC Ueshima Coffee (UCC) and Toyota announced that they had jointly developed original hydrogen-roasted coffee blends to commemorate the Crown’s 70th anniversary.
Inspired by the four 16th-generation Crown models — Sedan, Estate, Crossover, and Sport — four original blends were crafted to capture each model’s concept and driving feel.
Guided by its purpose, “Unlocking the power of coffee for a better world,” UCC aims to achieve carbon neutrality by 2040 and has begun the world’s first mass production of hydrogen-roasted coffee as of April 2025.
Sharing a commitment to carbon neutrality, hydrogen innovation, and creating a better world, UCC and Toyota joined forces for the Crown’s 70th anniversary.
Cars and coffee — different worlds, yet driven by the same spirit of uncompromising craftsmanship. For this episode of Toyota Times News, we followed the nine-month journey leading to the unveiling of hydrogen-roasted coffee inspired by the Crown. See the challenges and breakthroughs that shaped the creation of Crown Coffee.
The hydrogen-roasted coffee will become available at all six THE CROWN dealerships across Japan: Tokyo Toranomon, Aichi Takatsuji, Chiba Chuo, Yokohama Tsuzuki, Osaka Senri, and Fukuoka Tenjin.
Discover the story behind the collaboration and learn the secret to coffee’s perfect temperature in the video.
UCC Japan* is also planning to carry out demonstration trials as an Inventor in Toyota Woven City.
*The company overseeing domestic subsidiaries and affiliates, including UCC Ueshima Coffee.
Learn more about how UCC is working to unlock the potential of coffee in the related link below.
