New York, United States:
Triton Digital®, the worldwide expertise and companies supplier to the digital audio and podcast trade, right this moment launched the outcomes of their Podcast Advertising Effectiveness Study commissioned with VTION Digital Analytics, a number one digital client conduct intelligence platform. VTION offers Android smartphone primarily based actual time behavioural information from a consultant panel of customers, utilizing patented expertise. The survey outcomes spotlight sturdy progress of podcast listening in India and the effectiveness of podcast promoting to drive model and product recall.
According to the research, on common audio content material customers in India hearken to podcasts three to 4 occasions per week. In metro cities this charge is even higher, with 70% of respondents listening to podcasts weekly and 30% listening every day.
“As a rapidly growing medium in India, podcasts continue to gain significant attention in the Indian market,” mentioned Aditya Summanwar, Director of Market Development, Triton Digital. “Our study further demonstrates a high brand recall in the region and willingness to receive additional advertisements, setting the medium up for a long future of success.”
Additional key findings embrace:
- Podcast Listeners are Willing to Listen to Ads. In truth, of the respondents who’ve reported ever listening to a podcast advert, 42% had no points with listening to advertisements in the course of podcasts which are free.
- Advertisements Often Lead to Purchases. Eighty % of listeners who’ve heard of a product are involved in studying extra about it, with 29% claiming to have purchased the product they heard marketed.
- Podcast Ads Grab Attention. Forty % of listeners state that advertisements in between podcasts ‘always’ or ‘often’ seize their consideration, with 40% of those listeners saying they belief these commercials.
“We are grateful to be commissioned by Triton Digital to study the state of podcast listening in India and measure the effectiveness of podcast advertising in the region,” mentioned Manoj Dawane, Chief Executive Officer, VTION Digital Analytics. “Podcasts are clearly becoming a popular medium in India. It is great to see listeners respond positively to podcast advertisements as well.”
The report surveyed 354 VTION panelists who outlined themselves as podcast listeners between August 1 and August 7, 2022. Triton Digital can be sharing these outcomes at Radiodays Asia, September 6 and seven in Kuala Lumpur, Malaysia.
To obtain the total report, please go to: https://info.tritondigital.com/podcast-advertising-effectiveness-survey
About Triton Digital
Triton Digital® is the worldwide expertise and companies chief to the digital audio and podcast trade. Operating in additional than 80 nations, Triton offers progressive expertise that permits broadcasters, podcasters, and on-line music companies to construct their viewers, maximize their income, and streamline their day-to-day operations. In addition, Triton powers the worldwide on-line audio trade with Webcast Metrics®, the main on-line audio measurement service and Podcast Metrics, one of many first IAB licensed podcast measurement companies within the trade. With unparalleled integrity, excellence, teamwork, and accountability, Triton stays dedicated to connecting audio, viewers, and advertisers to constantly gas the expansion of the worldwide on-line trade. For extra data, go to www.TritonDigital.com.
About Vtion Digital Analytics
VTION’s data-driven tradition, sturdy expertise management and scalable structure has made the corporate a powerful participant inside the fast-growing SaaS primarily based digital analytics/digital promoting sector. With a 40,000+ sturdy client panel, statistically representing over 224 million Android smartphone customers in 17 states of India, VTION platform generates greater than 20 million distinctive occasions day by day and is utilized by marquee manufacturers for sharper segmentation and environment friendly marketing campaign activation.
VTION’s app measures utilization, content material consumption, advertisements uncovered on social media & on-line video and chosen ecommerce clickstreams of panelists on all digital platforms within the Android ecosystem. With greater than 200,000 downloads of their app from the Google Play Store to date, VTION is on a powerful path to develop into an clever MarTech firm within the cookie-less world of tomorrow. VTION has a patented tech framework that captures occasions from a sensible machine and sends out to a again finish for evaluation in actual time. The USP of VTION lies in the truth that it’s privacy-safe, has full opt-in from the patron; the behavioural information supplied is considerably correct and is totally scalable throughout geographies and Android units. For extra data go to: www.vtion.in
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