From Curiosity to Creation: The Inspiring Story of the Founder Behind Treasure Records

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Treasure Records is a new generation Indian Music Label Company headquartered in New Delh is on a mission to create a platform that brings together new as well as established talent in order to encourage diversity in ideas and creativity, as well as to enable them to showcase their talents and introduce them to the entertainment industry.

This new online music company is revolutionizing the way both up-and-coming and established artists share their music with the world. With a passion for empowering musicians and fostering creativity, this innovative platform offers an unparalleled opportunity for artists of all genres to connect with a global audience and build a loyal fanbase.

We had an interview with the founder and the managing director of the company, Deepak Gupta.

In this interview, we discussed company’s vision, mission, and unique features that make it a game-changer in the music industry.

When and from where you got the inspiration for Treasure Records?

My love for Treasure Records has never wavered. I’ve always had a passion for music, and lockdown provided me the chance to discover and create Treasure Records, a brand-new venture. My curiosity served as the impetus for me to start Treasure Records, a new age music label. It is a platform that unites up-and-coming and established artists to support variety, innovation, and optimum use of singers’ energy. Everything was online during the epidemic, so we developed online venues to communicate with artists from many places. This worked out well since everyone could now join a music company thanks to technology, which also helped the song “Jaaniya” receive more than 10 million views on YouTube.

What advice would you like to give to young creators and artists who want to pursue their careers or follow their passion for music?

I would say that be kind to your music, I mean create music that is soothing, soulful and with a story behind it. Stay unique and original that connect well with the audience. Stay motivated because there might be some lows during your musical ride but you need to be resilient to be able to grow and achieve your goals. Everything requires patience and consistent diligence, so try to be patient and true to your music, work as these are paramount.

Who are the competitors of Treasure Records. What makes it different from them

There are many competitors who are doing well but what makes us different from others are our principles and beliefs that are cultivating talents and letting them learn. We not only give opportunity to known personalities but also to those who are from various regions, cultures. Treasure Records gives chances to artists who are unable to make their voices heard to the masses. The label just asks for willingness and passion for music. It allows artists to explore and experience variety. Treasure Records is on the way to creativity and innovation.

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