![[Toyota Times] Century as a Brand, Lexus as Innovation: All the Details on Toyota's New Project!](https://businessfortnight.com/wp-content/uploads/2025/10/Toyota-Times-Century-as-a-Brand-Lexus-as-Innovation-All-218x150.jpg "[Toyota Times] Century as a Brand, Lexus as Innovation: All the Details on Toyota's New Project!")
![[Toyota Times] Century as a Brand, Lexus as Innovation: All the Details on Toyota's New Project!](https://businessfortnight.com/wp-content/uploads/2025/10/Toyota-Times-Century-as-a-Brand-Lexus-as-Innovation-All.jpg "Toyota-Times-Century-as-a-Brand-Lexus-as-Innovation-All.jpg")
A Toyota Times livestream on October 13 outlined a new direction for Toyota’s five brands. What is the restructuring likely to achieve? We share the key takeaways.
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[Toyota Times] Century as a Brand, Lexus as Innovation: All the Details on Toyota's New Project!
