Advertising and Digital Campaign Educates the Public on the Essential Role of Truck Drivers as Highway Heroes; Promotes Recruitment
WASHINGTON, Sept. 10, 2022 /PRNewswire/ — Trucking Moves America Forward (TMAF), the industry-wide training and picture motion, is thanking America’s skilled truck drivers throughout their annual #ThankATrucker marketing campaign throughout National Truck Driver Appreciation Week, September 11-17, 2022.
The marketing campaign, which encompasses outside, broadcast and digital promoting, educates the motoring public on the important job of the truck driver as a freeway hero, and trucking’s general contributions to American communities and the nation’s economy. It additionally shines a light-weight on the jobs obtainable inside trucking as the {industry} faces a projected annual driver scarcity of 60,000-80,000 drivers over the subsequent decade.
“TMAF is proud to host our annual #ThankATrucker campaign to thank America’s truck drivers for their continuous work – not just during NTDAW, but every day,” stated Kevin Burch, co-chairman of TMAF and Vice President of Government Affairs and Sales at MTS. “America’s trucking industry has navigated many challenges this past year, including a bottleneck supply chain and increased consumer demand. Despite challenges, truck drivers remain on the front lines, delivering all the essential goods that our communities rely on to keep the country supplied and the economy moving forward.”
As half of the annual billboard commercial marketing campaign, TMAF partnered with state trucking associations and organizations to show customized billboards alongside highways and freeways in a pair dozen markets throughout the nation. The state trucking associations and organizations chosen from a number of designs or custom-made their very own message to show on the billboards. Themes included: “Essential (before it was cool),” “Heroes,” and “Want to Make an Impact? Consider a Career in Trucking.” All billboard themes referred to as on Americans to #ThankATrucker.
The billboards could be seen on highways in Bentonville, Clarksville, Forrest City and North Little Rock, Ark.; Northern Idaho; Ft. Wayne, Indianapolis and Terre Haute, Ind.; Cedar Rapids and Des Moines, Iowa; Louisville, Ky.; Alexandria, Houma – Thibodaux, Lafayette, Monroe and Shreveport, La.; Minneapolis/St. Paul, Minn.; Buffalo and Latham, N.Y.; Las Vegas and Reno, Nev.; Dayton, Ohio; Memphis and Knoxville, Tenn.; Houston, Corpus Christi and San Antonio, Texas, and Blackstone and Keysville, Va.
As half of the training marketing campaign, TMAF shall be thanking truck drivers and sharing need-to-know {industry} info on the radio airwaves on Red Eye Radio, Westwood One Sports and Westwood One speak radio packages. TMAF’s social media channels, together with Facebook, Twitter, Instagram, LinkedIn, and TikTok will show academic graphics and messages as half of the marketing campaign.
To view all ads from this yr’s #ThankATrucker marketing campaign, click on here.
About Trucking Moves America Forward
Trucking Moves America Forward goals to set up a long-term industry-wide motion to create a optimistic picture for the {industry}, to be certain that policymakers and the public perceive the significance of the trucking {industry} to the nation’s economy, and to construct the political and grassroots assist mandatory to strengthen and develop the {industry} in the future. To be taught extra, go to http://www.truckingmovesamerica.com/. Also be a part of and observe TMAF by social media, on Facebook, Instagram, YouTube, Twitter, LinkedIn and Medium.
SOURCE Trucking Moves America Forward
