National, November 2, 2026: Titan Company Limited has unveiled two festive campaigns for its smartwatch brands, Fastrack Smart and Titan Smart, aiming to connect wearable technology with the routines and celebrations of the Diwali season. The campaigns, ‘Have a Smart Blast’ for Fastrack Smart and ‘Smart Beginnings – A Smarter Start to Living Better’ for Titan Smart, target different consumer segments with a focus on activity tracking, connectivity, and wellness features.
The festive collections feature smartwatches equipped with AMOLED displays, Bluetooth calling, activity tracking, and wellness-focused capabilities. Fastrack Smart is offering discounts of up to 50%, while Titan Smart is available at up to 30% off during the festive period.
Distinct campaigns for different consumers
Fastrack Smart’s ‘Have a Smart Blast’ campaign is designed for socially active, trend-conscious youngsters, reflecting the excitement of shopping, festive outfit planning, and gatherings with friends and family. The festive range includes models such as Revoltt XR1 Pro (₹2,799), Xtreme S (₹2,999), and Jupiter R3 Pro (₹2,899), all featuring AMOLED displays, customisable festive-themed watch faces, Bluetooth calling, and fitness and wellness features like heart rate, sleep, and stress monitoring.
Titan Smart’s ‘Smart Beginnings – A Smarter Start to Living Better’ campaign targets consumers in their late twenties and early thirties who are balancing professional and personal goals with a focus on well-being. The Titan Smart festive collection includes AiRA (₹6,999–8,499), Evoke 2.0 (₹8,499), and Evoke S (₹8,999), offering features that support connectivity, activity tracking, and personal wellness.
Focus on technology and well-being
Seenivasan Krishnamurthy, Chief Sales and Marketing Officer – Smart Wearables Division at Titan Company Limited, said the campaigns aim to make smart technology relevant to daily life. “Fastrack Smart celebrates the movement and social energy of the season, while Titan Smart encourages consumers to make space for healthier routines and well-being. Our ambition is to make smartwatches useful companions to everyday life, beyond connectivity alone,” Krishnamurthy said.
The festive collections are available across Titan and Fastrack brand websites, Titan World and Fastrack stores, leading e-commerce platforms, and authorised retail outlets.
Background on Titan Smart Wearables
Since 2016, Titan Smart Wearables has developed smartwatches focused on combining technology with personal style and well-being. The company is part of Titan Company Limited, which operates in the lifestyle and accessories sector.
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