This Diwali Think Outside the Mithai Box

For years, company gifting has been an efficient means for firms to interact with their staff, prospects, companions and prospects. A field of mithai throughout the festive season or a cap embroidered with the firm’s emblem could be thought of a terrific reward for workers and shoppers.
 
Fast ahead to 2021. The COVID-19 pandemic pushed staff and companions into the confines of their houses, engulfing them in a cloud of worry and uncertainty. It additionally confirmed the human race the influence of their actions – the harm they’d executed to the surroundings, and the way retreating into our houses was really therapeutic our planet. Also, psychological well being consciousness was (rightfully) on the rise, typically inflicting a reset in priorities. Reaching out to colleagues and family members was now extra necessary than ever. Real, in-person connections had been changed by Zoom calls and residential deliveries – and that’s when the quintessential mithai field simply didn’t minimize it.
 
Today, company gifting for workers is really about bringing pleasure to individuals, partaking staff, and showcasing your model’s values. As a outcome, company gifting budgets in India are steadily growing, standing at roughly Rs. 1,20,000 crores and rising quickly at 200% every year. Companies are rethinking their technique with regards to gifting – proper from when to reward to the model values that the reward would exude. In in the present day’s local weather (for local weather change), most firms wish to come throughout as accountable, compassionate, forward-thinking and revolutionary. The greatest strategy to hit all these notes?
 
A step-by-step information to cut back the environmental footprint of company gifting!
 
1. Spread the message
 
The first step to cut back the environmental footprint of company gifting sounds simple sufficient – make it a part of your firm’s mission assertion. Words like “environmentally conscious” can now not simply float round, they must be anchored to your model values as a purpose. That’s when it’ll really converse to your firm’s group, companions and prospects.
 
2. Walk the speak
 
The second step requires your firm to search out the proper gifting companion.
 
A gifting companion that actually believes in lowering the environmental footprint of company gifting will transcend utilizing buzzwords like “sustainable” and “eco-friendly”. After all, there’s such a factor as greenwashing.
 
The proper gifting companion will consciously exchange “sustainable” with quantifiable, well-defined labels corresponding to zero-plastic and 100% plastic-free. Also, they’ll 100% again it up – you’ll discover that there’s completely zero plastic in each order, together with samples, proper from product manufacture to packaging to disposal.

At Loopify, India’s largest zero-plastic retailer for occasions, gifting and on a regular basis necessities, prospects will discover a vary of plastic alternate options. From the standard wooden and steel, to the kind-of-unconventional bamboo, coconut and cork, to the completely unconventional Desserto and Pinatex – Loopify’s distinctive merchandise make for considerate, out-of-the-box presents. An hermetic approval course of for potential sellers additionally ensures that each product is 100% plastic-free, ethically produced and aesthetically interesting – making a Loopify reward hamper a minimize above the relaxation.

 

3. Monitor & measure

 

Did your selection of company presents really cut back the environmental footprint of company gifting? The third and ultimate step will inform whether or not you’ve chosen the proper gifting companion, and can set the tone for what might be executed subsequent 12 months.

 

At Loopify, intensive analysis, knowledge assortment and quantity crunching mix to ship the proprietary Loopify Sustainability Index – a calculation of how a lot much less plastic air pollution and carbon emissions a Loopify product causes compared to plastic merchandise. A measure of the environmental footprint of your company gifting buy, this quantity might be in contrast year-on-year to construct a extra impactful reward hamper. This in flip would be sure that the environmental footprint of company gifting will persistently cut back. And with a spread of over 6,500 merchandise sourced from over 180 sellers, company presents from Loopify could be totally different each time, with a unique and particular influence on the surroundings.

 

So the subsequent time your group is heads-down in a brainstorm on Diwali presents for workers choices for workers, companions, shoppers and prospects, really assume exterior the (mithai) field. After all, it’s the solely strategy to really cut back the environmental footprint of company gifting.