Toyota RAV-4 Named “Top Overall Future Majority Vehicle”
MIAMI, Oct. 11, 2022 /PRNewswire/ — The Seventh Annual Diversity Volume Leadership Awards (DVL) had been offered this morning by the National Association of Minority Automobile Dealers (NAMAD) and S&P Global Mobility (previously IHS Markit) throughout the program at the 2022 Annual NAMAD Conference at the Fontainebleau Miami Beach Hotel. The Awards program celebrates manufacturers which are driving gross sales management with ethnic shoppers.
U.S. Census statistics predict that by the 12 months 2045, ethnic minorities will probably be the “Future Majority.”
“The ‘Future Majority’ reality was echoed throughout this year’s Awards ceremony and showcased the tremendous impact ethnic car buyers have on the economy, and brought awareness to the lack of diversity that still remains in the automotive industry,” mentioned NAMAD President Damon Lester.
During the Awards Program and Conference, NAMAD and S&P Global Mobility partnered to have a good time manufacturers which are driving gross sales management with ethnic shoppers, whereas additionally addressing and educating the trade about the necessity of a seller physique that displays the United States’ more and more numerous inhabitants.
Winners of the prestigious DVL Awards demonstrated the highest new car registrations with ethnic shoppers. This 12 months’s awards had been based mostly on an evaluation of information from S&P Global Mobility representing the 2022 mannequin 12 months.
“The initial goal of the DVL Awards was to create awareness within the U.S. auto industry of the top vehicles purchased by ethnic consumers,” mentioned Marc Bland, Chief Diversity Officer, S&P Global Mobility. “But now the game has changed, and the ‘Future Majority’ designation is real. We’re honored to recognize these top models and their respective manufacturers in support of their efforts to reach increasingly diverse consumer groups.”
This 12 months, NAMAD and S&P Global Mobility honored Toyota Motor North America’s RAV4 with the “Top Overall Future Majority Vehicle” DVL Award, one of eleven awards offered to Toyota/Lexus throughout the program. Top Overall Ethnic Vehicle is the most sought-after DVL Awards honor for automotive manufacturers devoted to driving gross sales management with Asian, Native American, Hispanic and African-American automobile consumers.
Following is the full record of this 12 months’s DVL Award-winning producers:
NON-LUXURY AWARDEES
Sub-Compact: Nissan Versa
Traditional Compact: Toyota Corolla
Mid-Size: Toyota Camry
Traditional Full-Size: Dodge Charger
Sub-Compact Utility and Utility Plus: Honda HR-V
Compact CUV and SUV: Toyota RAV4
Lower to Upper Mid-Size CUV and SUV: Toyota Highlander
Sport and Mid-Size Sport: Dodge Challenger
Mid-Size Van: Toyota Sienna
Compact to One-Ton Van: Mercedes-Benz Sprinter
Compact to Mid-Size Pickup: Toyota Tacoma
Three-Quarter to One-Ton Pickup Truck: RAM 2500/3500
Half-Ton Pickup Truck: Chevrolet Silverado
Full-Size SUV: Chevrolet Tahoe
LUXURY AWARDEES
Luxury Sub-Compact: Lexus UX
Luxury Compact: BMW 330
Luxury Mid-Size: Lexus ES
Luxury Full-Size: Mercedes-Benz S-Class
Luxury Exotic, Prestige Full-Size and Sport: Chevrolet Corvette
Luxury Sub-Compact CUV: Audi Q3
Luxury Compact CUV: BMW X3
Luxury Mid-Size CUV: Lexus RX
Luxury Mid-Size SUV: Mercedes-Benz GLE
Luxury Full-Size SUV: BMW X7
Top Overall Future Majority Luxury Vehicle: Lexus RX
Top Overall Future Majority Vehicle: Toyota RAV4
The cumulative record of Award-winning producers is as follows:
- Toyota/Lexus – Eleven (11) DVL Awards
- Stellantis (Dodge/RAM) – Three (3) DVL Awards
- Mercedes-Benz – Three (3) DVL Awards
- General Motors (Chevrolet) – Three (3) DVL Awards
- BMW – Three (3) DVL Awards
- Nissan – One (1) DVL Award
- Honda – One (1) DVL Award
- Audi – One (1) DVL Award
It is necessary to notice that a number of nominees that didn’t obtain awards had been nonetheless extraordinarily aggressive contenders. Those corporations that didn’t obtain an award now have the perception and motivation to develop an improved technique to achieve the Future Majority for 2023 and past.
About The National Association of Minority Automobile Dealers
The National Association of Minority Automobile Dealers’ (NAMAD) goal is to pursue the significant presence and participation of minority companies and numerous workers throughout all features of the automotive financial sector, together with:
- Increasing the quantity of minority-owned dealerships in communities throughout America
- Advocating office and provider variety in the automotive manufacturing setting
- Supporting minority engagement in the automotive retail gross sales and service sectors
NAMAD is dedicated to creating strategic relationships and advocating for the development of business insurance policies and practices that guarantee variety and financial parity stay a precedence in all features of the American automotive trade.
NAMAD is a 501(c)(3) non-profit, tax-exempt group headquartered in the Washington, D.C. space. For info on National Association of Minority Automobile Dealers go to: www.namad.org
About S&P Global Mobility
At S&P Global Mobility, we offer invaluable insights derived from unmatched automotive information, enabling our prospects to anticipate change and make choices with conviction. Our experience helps them to optimize their companies, attain the proper shoppers, and form the future of mobility. We open the door to automotive innovation, revealing the shopping for patterns of immediately and serving to prospects plan for the rising applied sciences of tomorrow.
S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost supplier of credit score scores, benchmarks, analytics and workflow options in the international capital, commodity and automotive markets. With each one of our choices, we assist many of the world’s main organizations navigate the financial panorama to allow them to plan for tomorrow, immediately. For extra info, go to www.spglobal.com/mobility
SOURCE National Association of Minority Automobile Dealers (NAMAD)
