Mumbai, 8th August 2023 – Eva Live, Hungama Digital Entertainment, and Venture Productions jointly
organize The Great Indian Dandiya Festival from 20th to 24th October 2023 at Jio Garden, BKC, Mumbai.
The five-day event promises to be a grand celebration of dance, music, and traditions, where attendees
can experience the rich and diverse cultural tapestry of India, all under one roof.
The three entities have meticulously curated an event that promises an unforgettable experience for all
attendees. It’s an inclusive celebration that encourages people from various cultural ethnicities to come
together, fostering a sense of unity and camaraderie among attendees, and welcoming people of all
ages to come together and revel in the joyous festivities.
As part of this collaboration, Hungama Digital Entertainment and Eva Life will offer a unique added
advantage that will take the entertainment experience to new heights redefining the live experiences
landscape. Delivering the promise of sustainable entertainment, ‘ecotainment’, along with physical,
digital and more innovative ways to bring fans closer to their stars, the concert will be an all-
encompassing experience.
The Great Indian Dandiya Festival will be a fusion of varied cultural celebrations, featuring captivating
performances by renowned artists like Divya Kumar, Shruti Pathak, and Ameya Dabli. These talented
artists will bring their unique styles to the stage. The iconic Jio Garden in BKC, Mumbai, known for
hosting numerous successful events, will serve as the perfect backdrop for this spectacular cultural
festival. Attendees can relish the joy of traditional dances like Garba and Dandiya along with musical
fusion of the “Punjabi Dhol , the Puneri Dhol and performances by various ethnic groups.
They will also have the opportunity to indulge in delightful experiences at the “Flavorful Food & Vibrant
Flea” section.
According to Deepak Choudhary, Managing Director from Eva Live, “The Great Indian Dandiya Festival
celebrates the essence of Navratri, bringing people together through dance, music with the best
performers and orchestras in the industry as well as adds a cultural diversity to the mix. Our vision at
Eva Live is to create an unforgettable cultural experience for all music and dance lovers, where they can
immerse themselves in the joyous festivities, connecting with the rich heritage and traditions of India.”
With this initiative, Hungama is all set to unveil a plethora of exciting offerings for attendees signed on
to its app. From exclusive on-ground perks like VIP lounge access, priority entry, discounted tickets, and
personalized VIP song requests to coveted digital bonuses such as OTT subscriptions, free movie
vouchers, and loyalty rewards – the event is gearing up to provide an unforgettable and enriching
experience like never before.
Neeraj Roy, MD & Founder, Hungama Digital Media stated, “We are delighted to present an
extraordinary event that promises the perfect fusion of technology and real-world splendour – The Great
Indian Dandiya Festival. With our state-of-the-art tech solutions and digital prowess, we aim to create an
unforgettable celebration of culture, music, and togetherness. With this, we look forward to
revolutionizing the live events experience, offering our audiences an unmatched array of privileges that
will elevate the experience of this celebration to unparalleled heights.”
The Great Indian Dandiya Festival has been designed to cater to people from all communities and age
groups. With its diverse lineup of artists and a wide range of engaging activities, the event promises to
have something for everyone.
