The Coca-Cola Foundation Provides Funding to SWADESI for Project Unnati Aamrit in Odisha

• The inauguration of Unnati Aamrit was graced by Prof. Ganeshi Lal, Honorable Governor, Odisha
• Aims at enhancing the livelihoods of mango farmers in Odisha, by selling sustainable and high-tech agriculture practices 

The Coca-Cola Foundation (TCCF) right now introduced the launch of ‘Unnati Aamrit’ in the state of Odisha. It is a sustainable agriculture undertaking underneath its flagship program Project ‘Unnati’, which is a part of the ‘Fruit Circular Economy’ initiative.

 

Project Unnati Aamrit, which is funded by The Coca-Cola Foundation has been initiated in partnership with SWADESI, a rural growth group. Project Unnati Aamrit is in line with the Government of India’s priorities in the direction of doubling farmers’ earnings.

 

The undertaking was inaugurated in Bhubaneshwar, Odisha right now in the presence of Prof. Ganeshi Lal, Honorable Governor of Odisha. Mr. Sukanta Panigrahi, Project Director, SWADESI; Mr. Rajesh Ayapilla, Director, CSR and Sustainability for Coca-Cola India and Southwest Asia, together with Dr. Aditya Panda, Senior Manager, Fruit Circular Economy, Coca-Cola India and South – West Asia, additionally attended the occasion with native representatives.

 

With the launch of ‘Unnati Aamrit’, The Coca-Cola Foundation and SWADESI purpose to improve mango productiveness in Odisha, via the adoption of Good Agricultural Practices (GAPs). It goals to construct the farmer’s functionality and talent them, with world finest practices comparable to ultra-high-density plantation (UHDP), to obtain a considerable improve in high quality, productiveness, and profitability per unit of land, in flip performing as a catalyst to assist India in attaining self-sufficiency in mango manufacturing. The undertaking may even considerably improve the livelihoods and assist improve the incomes of mango farmers.

 

Prof. Ganeshi Lal, Honorable Governor of Odisha, mentioned, “The state of Odisha is deeply supportive of the Central government’s call for an ‘Atmanirbhar Bharat’. The Coca-Cola Foundation and SWADESI’s ‘Unnati Aamrit’ sustainable agriculture initiative will further give an impetus to self-resilience in Eastern India. The Coca-Cola Foundation’s Project Unnati has transformed the lives of farmers across 11 states in India over the past decade, and it fills me with pride that the 12th state for their interventions is Odisha. Unnati Aamrit is the first-ever ultra-high density mango demonstration project in the state, and I applaud the efforts of the two organizations towards uplifting the agri-community in Odisha.”

 

The undertaking’s goal is to improve incomes of marginal farmers via elevated mango productiveness, and rejuvenation of current orchards in economically backward aspirational districts as earmarked by Government of India.

 

Saadia Madsbjerg, President, The Coca-Cola Foundation, mentioned, “Farmers are the backbone of the Indian horticulture system. At The Coca-Cola Foundation we are proud to use our resources to fund initiatives that aid in the farmers’ upliftment through Project Unnati. This financial support from The Coca-Cola Foundation helps identify, plan and support interventions in sustainable agriculture to increase farm productivity and support farmer livelihoods.”

 

Mr. Sukanta Panigrahi, Project Director, SWADESI, mentioned, “With the launch of ‘Unnati Aamrit’ in partnership with The Coca-Cola Foundation, we are hoping to create a positive impact on thousands of mango farmers in the state of Odisha. We are humbled to come together with an organization of esteemed repute like The Coca-Cola Foundation, which is working for farmer communities by promoting sustainable agricultural practices. Unnati Aamrit will not only enable them with advanced horticulture solutions but also help empower them to substantially increase their incomes.”

 

Project Unnati Aamrit will assist empower over 10,000 farmers in Odisha, spreading throughout 10,000 acres of land throughout key farming districts in the state, for the manufacturing of mangoes. The undertaking goals to enhance agricultural, financial, social & environmental sustainability by selling good agricultural practices, and supply coaching to farmers to improve capability constructing on post-harvest administration and market linkages.

 

Project Unnati goals to assist the Indian agri-ecosystem by enhancing farming effectivity, strengthening ahead linkages, and constructing food-processing capability in the nation. The undertaking has accomplished a decade of profitable implementation of the undertaking in India. In the previous 10 years, Project Unnati has helped empower and allow over 350,000 fruit farmers throughout 11 states in India, with Odisha being the twelfth.