Ministry Marks the Successful Start of Global Sales and Marketing Missions
FORT LAUDERDALE, Fla., Sept. 10, 2022 /PRNewswire/ — The Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA) this week, 7 September, hosted the primary in a sequence of Global Sales and Marketing Missions at venues throughout Fort Lauderdale designed to additional promote The Bahamas as a main tourism vacation spot and paved a path in the direction of continued tourism restoration.
A delegation led by the Honourable I. Chester Cooper, Deputy Prime Minister and Minister of Tourism, Investments & Aviation, participated in a lineup of productive conferences with key stakeholders from throughout the tourism trade, culminating in a culturally-inspired night occasion on the Broward Center for The Performing Arts in Fort Lauderdale.
During a tour of the newly named Little Bahamas of Coconut Grove, DPM Cooper was introduced with a key to the City of Miami by Congresswoman Fredricka Wilson — a Bahamian descendent main the cost to protect the historical past and contribution of Bahamians, who have been town’s first settlers.
Joined by vacation spot representatives, lodge companions and BMOTIA executives, DPM Cooper and Acting Director General, Latia Duncombe, hosted 150 gross sales representatives and trade companions and a few 20 media and influencers on the night occasion. Guests have been transported to The Bahamas by way of picturesque digital shows of the attractive Bahama islands, promotional movies highlighting the choices of the 16 island locations, a three-course sit down dinner that includes a Bahamian impressed menu, and an electrifying Junkanoo efficiency. A dwell Q+A panel highlighted The Bahamas’ steadily rising tourism numbers for key trade leaders, gross sales and commerce representatives, stakeholders and media in attendance.
“All of our markets are critical to our success as we strive to reach pre-pandemic tourism arrivals,” mentioned Duncombe.
“We have daily airlift coming from Florida and it’s extremely important for us to show how easy it is to get to and through the islands of The Bahamas. Whether it’s boating fishing, diving, or the MICE market, there are significant opportunities here in Florida — simply 50 miles away. We are reengaging our commerce and media companions as half of our technique to double stopover guests throughout our 16 island locations.
“We know it’s not always possible for key industry sales and media representatives to visit our beautiful islands — so it is important for us to bring a taste of The Bahamas directly to them to ensure the destination remains top of mind in a very competitive landscape.”
The sequence of occasions will proceed onto Orlando, Florida, 8 Sept., adopted by New York City, New York, later this month. Further stops in North America embrace Atlanta, Georgia; Houston, Texas; Charlotte, North Carolina; and Los Angeles, California, adopted by cities throughout Canada.
In addition to main journey hubs all through the U.S. and Canada, the delegation will likely be heading to Brazil, and the United Arab Emirates to deliver a style of Bahamian tradition straight to key worldwide markets throughout the globe to encourage journey to the vacation spot.
ABOUT THE BAHAMAS
The Bahamas has over 700 islands and cays, as nicely as 16 distinctive island locations. Located solely 50 miles off the coast of Florida, it gives a fast and simple means for travellers to escape their on a regular basis. The island nation additionally boasts world-class fishing, diving, boating and 1000’s of miles of the Earth’s most spectacular seashores for households, {couples} and adventurers to discover. See why It’s Better in The Bahamas at www.bahamas.com or on Facebook, YouTube or Instagram.
PRESS INQUIRIES
Anita Johnson-Patty
Director, Global Communications
Bahamas Ministry of Tourism & Aviation
[email protected]
Weber Shandwick
Public Relations
[email protected]
SOURCE The Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA)
