![[Toyota Times] Century as a Brand, Lexus as Innovation: All the Details on Toyota's New Project!](https://businessfortnight.com/wp-content/uploads/2025/10/Toyota-Times-Century-as-a-Brand-Lexus-as-Innovation-All-218x150.jpg "[Toyota Times] Century as a Brand, Lexus as Innovation: All the Details on Toyota's New Project!")
TenMax overjoyed with successful gold at 2022 Vietnam Smarties Awards
Campaign with Traveloka Recognized as Best in Programmatic within the Experience Technology Category
TAIPEI, TAIWAN, November 3, 2022 /EINPresswire.com/ — Taiwan-based AI Martech Solution TenMax, took house the Gold Award within the Programmatic class, at the 2022 Vietnam MMA Smarties Awards. This is the second 12 months that TenMax has gained gold at the Vietnam MMA Smarties Awards.
“Gold at the Vietnam Smarties cements another outstanding year for TenMax,” says Jeremy Lin, Head of Commercial of TenMax. “For a while now, we have been championing to our clients the advantages of merging signal analysis with programmatic strategies, and this award has strengthened our convictions.”
The award-winning programmatic marketing campaign was for Traveloka, the main journey app in Southeast Asia. They needed to remain on prime of customers’ minds within the one-month build-up for Tet, the important thing vacation season in Vietnam. TenMax leveraged sign evaluation to evaluate after which programmatically serve customers’ advertisements primarily based on their intention ranges and second within the buyer journey.
Compared with the earlier interval, the marketing campaign delivered vital development in key efficiency indicators, together with:
* +300% rise in complete bookings made.
* 9X greater click-through charges(CTR) for on-line advertisements.
* -60% lower in total value per click on (CPC) for the Tet marketing campaign.
For extra data on partnering with TenMax for programmatic advertising campaigns, please attain out at [email protected]
Matthew Ryan
TenMax
+886 908672830
[email protected]
