LENZING, Austria, Oct. 31, 2022 /PRNewswire/ — Sustainability lives within the DNA of the TENCEL™ model. As shoppers develop into extra skeptical about environmental claims due to greenwashing practices, it has been TENCEL™’s mission to increase transparency throughout the supply chain, in order that not solely the curiosity of worth chain companions and consumer brands are protected, however shoppers will at all times have the option to buy the very best sustainable merchandise.
In celebration of TENCEL™’s 30th anniversary this yr, whereas Lenzing’s progress of product licensing numbers stay on observe, Lenzing is dedicated to working carefully with our valued companions to overcome any hurdles that comes it means.
Some newest TENCEL™ model updates embrace:
Timberland partners with TENCEL™ to launch new eco-friendly collection
Well-known footwear model Timberland has included TENCEL™ branded lyocell fibers with REFIBRA™ expertise of their newest assortment, TIMBERLAND EARTHKEEPERS® BY RAEBURN. The assortment, designed by Christopher Raeburn, combines Timberland’s outside heritage with TENCEL™’s dedication to making a round economy within the textiles trade.
Jacaranda and TENCEL™ launch carbon zero carpet and rug collection
UK-based luxurious carpet and rugs model Jacaranda launched the world’s first assortment of handwoven carpets and rugs produced from 100% carbon-zero TENCEL™ branded lyocell fibers. Named “Seoni”, the gathering has raised the sustainability customary of residence furnishings and decorations. As the TENCEL™ model continues its ‘True Carbon Zero’ journey, Jacaranda can be dedicated to changing into internet zero by 2040 as a part of its pledge to the UN’s ‘Race to Zero’ initiative.
Lenzing addresses copyright infringement and counterfeiting with Red Points partnership
Lenzing has partnered with Red Points, an internet IP infringement detection and removing firm, to struggle copyright infringement and counterfeiting. Harold Weghorst, Global Vice President of Marketing and Branding at Lenzing, indicated that the partnership will increase transparency and traceability inside the supply chain. The collaboration additionally helps tackle rising considerations from shoppers, who’re to know your entire manufacturing strategy of the merchandise they buy and extra conscious of points such as greenwashing.
Empower consumer brands with TENCEL™
Consumers and retail brands consider in TENCEL™’s model values and belief the sustainability and high quality of its fiber merchandise. To preserve the integrity of the model, Lenzing AG protects the TENCEL™ trademark by proactively detecting and imposing in opposition to infringements and misuse, supported by a fiber verification system.
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