TECNO Announces The Ultimate Style Hunt Contest Targeting Young Fashion Enthusiast

• A two-pronged contest, to be activated each on-line and offline
• The grand finale to be hosted within the nationwide capital
• The advertising marketing campaign is a fantastic stability of Tech and Fashion
• A focused advertising strategy with a give attention to younger way of life and trend fans

TECNO Mobile, the worldwide premium smartphone model publicizes the launch of ‘The Ultimate Style Hunt’ contest – a month-long exercise. With this nationwide contest, the model embarks on the third part of its three-month-long marketing campaign #AStylishAffair. The contest is a platform for younger trend fans —above 18 years — to showcase their sartorial prowess to the esteemed jury members and the net audiences of each TECNO and Cosmopolitan India. The contest continues to be in partnership with Cosmopolitan India, the world’s most-read trend and way of life journal.

TECNO x Cosmo’s The Ultimate Style Hunt is a two-pronged contest that might be activated each on-line and offline. With this announcement, TECNO and Cosmo might be calling for entries by means of Instagram, the place individuals are required to create a classy, colour-blocked look—which is the theme of the competition­—and submit it on their deal with, tagging each Cosmo and TECNO. Only 10 entries will make it to the Grand Finale, and the identical might be shortlisted by Cosmo and TECNO groups at their discretion. (T&C apply)

The Grand Finale is ready to be one other fashionable, on-ground affair, organised within the Delhi capital area, leveraging the tech prowess of TECNO’s CAMON sequence launched by means of this marketing campaign. The jury members of the competition embrace specialists from TECNO, Cosmopolitan and famend names from the Indian trend business. Alongside the jury, the photographs of the ten finalists may even be shared dwell from the on-ground occasion on Instagram Stories to interact their respective followers. The footage for a similar might be captured on the newly-launched CAMON 19 sequence. The remaining winners might be determined as per the jury panel. The contest contains two rounds—the primary spherical will see modern and artistic methods of styling each lady’s favorite little black costume; the second may have an all-white styling theme. The contest will announce the highest three winners, foundation these two rounds. Three winners stand an opportunity to win a money prize value greater than INR 10 lakh, and the remaining individuals would win CAMON 19 handsets. (T&C apply)

Commenting on the technique behind this contest, Arijeet Talapatra, TECNO India CEO stated, “The mid-to-high segment in the smartphone market is the fastest growing segment, with young lifestyle and fashion enthusiasts creating maximum demand. Through the first two phases of our campaign, we launched and familiarised our audiences with TECNO’s latest CAMON 19 series. And with this last phase, the intent is to get our real audiences to interact with the brand and experience a futuristic event that strikes a fine balance between technology, fashion and lifestyle.”

Adding insights in regards to the contest, Nandini Bhalla, Editor, Cosmopolitan India, stated, “This is the ultimate part of our three-month-long marketing campaign with TECNO, and we’re actually excited to conclude it with a bang. A Stylish Affair has been a one-of-a-kind affiliation that drew consideration to how tech performs a major function within the trend area, on condition that social media is a key area for brand spanking new launches, rising developments, content material creation, and extra. And The Ultimate Style Hunt makes for the right platform for content material creators and aspiring trend fans to showcase their private fashion.”

‘A Stylish Affair’ is an exclusive experiential fashion collaboration that unifies fashion and technology, and fittingly draws parallels with the CAMON series having technology and style at the core of its innovation. It is a three-month-long affair that featured a digital cover, and an experiential fashion event, and will culminate with The Ultimate Style Hunt. The digital cover of Cosmopolitan India featuring actor Mrunal Thakur, shot on CAMON 19, was the first phase of this collaboration. The second phase covers the experiential fashion event, designed to highlight the avant-garde low-lighting imaging experience of the CAMON series and the elegant mobile handsets becoming the accessory du jour among millennials and Gen-Z. The last phase of the campaign is The Ultimate Style Hunt contest, which offers a unique platform for upcoming fashionistas to showcase their style game, featuring a distinguished jury panel.