TCL Announces Exciting Collaboration with TCL Brand Ambassador Shyla Heal to Elevate #TCLForHer Platform and Inspire Women to Redefine Greatness

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HONG KONG, Oct. 12, 2022 /PRNewswire/ — Today, TCL Electronics (1070.HK), a significant participant within the international tv and shopper electronics business, is kickstarting a brand new part of its international marketing campaign, #TCLForHer, a self-sustaining inspirational ecosystem the place ladies encourage and encourage ladies to redefine greatness by the TCL platform. 

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TCL believes that unleashing each lady and girl’s true potential will play a significant position in fixing lots of the international points we face right now and that know-how can empower ladies and drive change.

Through its thrilling new collaboration with rising basketball star and TCL Brand Ambassador Shyla Heal, the main electronics model is elevating the #TCLForHer marketing campaign and devoted TCLForHer official web site to a wider viewers.

TCL Brand Ambassador Shyla Heal Redefines Greatness

Like TCL, Shyla at all times strives for the easiest high quality and to encourage greatness. Shyla was acclaimed Australian Youth Player of the Year in 2020, and presently performs point-guard for the Sydney Uni Flames basketball staff. She has achieved success on her personal phrases, making her a pure associate for this TCL marketing campaign.

“There is a greatness in being real, my true self, the good, the bad and all of it in between. I don’t pretend and I don’t need to be anyone else. Everybody has their own greatness. You need to be true to yourself. Be real. That’s personal greatness,” mentioned Shyla Heal.

TCL Builds Momentum to Empower Women

TCL has a longstanding dedication selling the empowerment and private improvement of ladies and ladies worldwide by all kinds of initiatives. As a Global Partner with the FIBA International Basketball Federation, in 2020 TCL was proud to develop into Global Promotional Partner of FIBA’s “Her World, Her Rules” programme to promote ladies’s and ladies’ basketball. Through varied actions delivered in partnership with National Federations worldwide the programme inspired ladies and ladies to develop confidence and additionally elevated the variety of feminine gamers. TCL can be dedicated to uplifting younger ladies and supporting their ambitions by the Huameng Foundation, which funds a lot of female-focused applications and academic initiatives, together with one which enabled 600 younger ladies from underprivileged households to full highschool and tertiary research.

TCL believes know-how could be a nice equalizer in our society, with the potential to problem unfair biases additional and elevate expectations. Stories on the TCLForHer platform reveal the knowledge of ladies navigating their very own path, how they problem guidelines, and introduce the ladies that impressed them. TCL may also share tales of ladies’s braveness and resilience within the face of adversity and how they keep true to their targets and values. Women be taught from the views of others and acquire helpful insights for self-discovery. Ultimately, #TCLForHer shares the eagerness of ladies to redefine greatness.

Redefining Greatness for Good

TCL has been on the forefront of innovation for many years, delivering high quality merchandise and providers that improve the way in which we dwell and encourage greatness. The firm will proceed to strengthen its dedication to empowering ladies and ladies worldwide by its modern know-how and far-reaching initiatives and campaigns that embrace schooling, sport and enhancing all features of ladies’s lives. By supporting ladies and ladies to discover their uniqueness and pursue their passions, TCL empowers them to uncover the true model of themselves, perceive their actual worth and redefine greatness on their very own phrases.

About TCL Electronics

TCL Electronics (1070.HK) is a fast-growing shopper electronics firm and a number one participant within the international TV business. Founded in 1981, it now operates in over 160 markets globally. TCL specializes within the analysis, improvement and manufacturing of shopper electronics merchandise starting from TVs, audio and sensible residence home equipment. Visit TCL residence web page at https://www.tcl.com.

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