Kochi, October 9, 2026: TAWI LUSH Pvt. Ltd., a founder-led hospitality advisory and commercial representation company, has joined Skål International, aiming to strengthen its connections within the global travel and tourism sector.
The move brings TAWI LUSH into an international network of professionals spanning hospitality, tourism, destination management, and allied industries, providing a platform for knowledge exchange and industry collaboration.
Focus on industry relationships
TAWI LUSH, which operates across sales representation, public relations, marketing, distribution, and commercial strategy, said the membership aligns with its philosophy of building sustainable growth through relevance, relationships, market intelligence, and professional trust.
Founder Simmi Pai stated that the association with Skål International would allow the company to engage in a broader global dialogue, learn from different markets, and cultivate relationships that could lead to meaningful collaboration. “We aspire not merely to participate in the travel ecosystem, but to contribute constructively to its evolution,” Pai said.
Welcomed by Skål International Hyderabad
Dr. Valmiki, President of the Skål International Hyderabad Chapter, welcomed TAWI LUSH to the network, highlighting the company’s hospitality expertise and collaborative approach. He said the association was expected to foster professional connections and opportunities within the Skål community.
Strategic value for hospitality brands
Co-founder Satyeash Pai noted that the membership would help TAWI LUSH deepen its understanding of international travel markets and create greater strategic value for the hospitality brands and destinations it represents. Pai emphasised the importance of connecting hospitality brands with markets, partners, and audiences to support their growth.
The company said the association comes at a time when the travel industry is becoming more interconnected, with traveller behaviour, distribution channels, and destination demand increasingly transcending traditional boundaries. TAWI LUSH believes that professional networks like Skål are vital for sharing expertise and opportunities across markets.
Expanding role in Indian and international markets
The membership complements TAWI LUSH’s role as a strategic partner for hospitality brands and destinations navigating both Indian and international markets. Its integrated representation model aims to connect brands with trade partners and commercial opportunities while maintaining brand positioning and equity.
Disclaimer: This article is based on a press release provided by the concerned organisation and has been edited for style and clarity with the assistance of AI tools. BusinessFortnight does not verify, endorse, or take responsibility for the claims, figures, or statements made in the original release.
