India:
This festive season, immerse within the sheer magic of untold tales about Indian artwork and rejoice its golden lineage with glory. Tanishq, India’s largest jewelry retail model from the home of Tata has introduced the launch of its festive assortment ‘Alekhya’. Reminisce the great thing about age-old, wealthy Indian artwork varieties because the magnificent ‘Alekhya’ assortment takes its inspiration from probably the most notable Miniature and Pichwai work.
The gorgeous festive assortment reimagines royal splendor, and showcases the inspiration from Indian work which have been designed into gorgeous up to date jewelry items. This yr’s, Tanishq’s festive assortment is a one-of-a-kind that exude intricate craftsmanship and vivid hues, very similar to the traditional artwork type. Alekhya is a seamless mix of intricacy, heritage and conventional designs with trendy sensibilities by giving new life to craftsmanship. The great thing about this assortment lies in its inspiration from intricate work of Pichwai that depict tales from Lord Krishna’s life and Miniature Paintings – a notable custom of Mughal, Rajasthani & Pahari courts.
The beautiful assortment options gorgeous designs that are impressed by stylized flora, detailed ornamentation, intricate strokes, lotus pods, vibrant colors, and ornate frames of those work. Each piece has been crafted with using number of methods like Piroi, Enamel; that provides a touch of recent glamour to those items and Gold and Kundan methods. The use of those methods provides a contact of splendor in addition to delicacy to those items. These works of artisanal marvel mirror gloriously on the canvas of an artist’s creativeness and are an embodiment of embellishment, including to the grandeur of decking out for the vacation season.
Speaking on the launch of the festive assortment, Mr. Abhishek Rastogi, Head of Design, Jewellery Division, Titan Company Limited, says, “It’s always been our endeavour to bring to our customers beautifully designed products crafted to perfection. Our latest festive edit, Alekhya is beautifully crafted to elevate every moment of your glorious celebrations. Alekhya is a collection that takes its inspiration from the Indian art forms of Pichwai and Miniature Paintings and celebrated them through new-age meenakari motifs and colours. Every piece in this collection, stands as an ode to the woman of today – celebrating her as the author of her own story, as the karigar of her life. The new collection features resplendent neckwear, earrings, and handcrafted jewellery pieces perfect for women who exude grace. On behalf of Tanishq, we wish all our customers a very happy and prosperous festive season.”
The worth vary for merchandise underneath Alekhya assortment begins at Rs. 70,000 onwards. Visit: www.Tanishq.co.in for vary of unique Alekhya merchandise.
Tanishq, India’s most-loved jewelry model from the TATA Group, has been synonymous with superior craftsmanship, unique designs and assured product high quality for over 20 years. It has constructed for itself the envious status of being the one jewelry model within the nation that strives to grasp the Indian lady and supply her with jewelry that meets her conventional and up to date aspirations and wishes. Attesting to this dedication in direction of excellence, in 2019, Tanishq has been awarded the title of The Most Trusted Jewellery Brand in India by the Trust Research Advisory. To stress on their dedication to supply the purest jewelry, all Tanishq shops are geared up with the Karatmeter which allows prospects to examine the purity of their gold in probably the most environment friendly method. The Tanishq retail chain at present spreads throughout 385 unique shops in additional than 220 cities.
