Bengaluru, October 26, 2026: Tamannaah Fine Jewellery, founded by actor and entrepreneur Tamannaah Bhatia, has expanded its retail presence with a launch at Khazana, the curated luxury retail destination at Taj, in Bengaluru. This marks the second city in a planned 10-city collaboration between the jewellery brand and Khazana, following its initial debut in New Delhi.
The partnership aims to introduce Tamannaah Fine Jewellery’s contemporary and versatile designs to new audiences through Khazana’s hospitality-led retail experience. The Bengaluru launch is part of a broader strategy to bring the brand’s “Beyond the Occasion” philosophy to diverse markets across India.
Collaboration with Khazana at Taj
Khazana, which operates within Taj hotels, offers a curated retail platform for luxury brands. The collaboration with Tamannaah Fine Jewellery is designed to appeal to the contemporary luxury traveller and Taj guests, featuring a collection selected for its distinctive design and craftsmanship.
Faisal Momin, Vice President of Khazana in Bengaluru, stated that Khazana is working to establish its presence across most Taj hotels by 2030, aiming to showcase Indian craftsmanship and heritage while maintaining the core identity of Khazana. “We see this as a natural extension of the Taj experience, creating greater visibility and opportunity for India’s exceptional artisans and craftspeople,” Momin said.
Brand philosophy and expansion plans
Tamannaah Fine Jewellery is focused on creating modern pieces that move beyond traditional occasions, encouraging everyday wear and personal expression. Tamannaah Bhatia, founder of the brand, said the Bengaluru market is significant for its embrace of individuality and contemporary expression. “Our association with Khazana allows us to bring this philosophy to a wider audience, and I’m delighted to continue this journey in Bengaluru,” Bhatia said.
The 10-city rollout will continue to introduce the brand to new markets, maintaining a focus on discovery and contemporary design, according to the company.
About Tamannaah Fine Jewellery
Tamannaah Fine Jewellery was established by Tamannaah Bhatia and is guided by the philosophy of “Beyond the Occasion,” offering versatile designs that celebrate individuality and modern personal style.
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