BUDA, Texas, Nov. 04, 2022 (GLOBE NEWSWIRE) — The Hispanic vote in Texas has at all times been necessary, however by no means greater than now that the U.S. Census estimates the Latino inhabitants within the state is bigger, for the primary time, than the white, non-Latino inhabitants.
That’s proper: Latinos are the biggest demographic in Texas at this time, representing greater than 40% of the state’s inhabitants. That interprets to 2 out of each 5 Texans. After New Mexico and California, Texas has the third largest share of eligible Hispanic voters within the U.S.
The two gubernatorial candidates in Texas have spent near $10 million to this point reaching these voters on Spanish-language media. Because, with these numbers, the Latino vote might be key on this race and many others throughout the state. The National Association of Latino Elected and Appointed Officers (NALEO) tasks practically 2 million Hispanic voters will forged ballots in Texas.
The Association of Mexican American Chambers of Commerce (TAMACC) has partnered with Hispanic social media influencers to drive up Hispanic voter turnout amongst youthful voters, who’re historically the bottom performing voters nationwide. With a number of public service bulletins that includes younger Texas influencers, TAMACC hopes to have interaction Latinos aged 18 to 35 in these midterm elections.
“Using Hispanic social influencers and popular personalities is a strategy that TAMACC is using to target the younger voter,” mentioned TAMACC Executive Vice President J.R. Gonzáles. “We are taking the message to social media platforms – where they spend two to three hours or more a day.”
TAMACC can be specializing in voters within the San Antonio and the Rio Grande Valley areas. “They have been identified as zones where the Hispanic turnout has not been as high as in other areas,” Gonzáles mentioned. The group partnered with San Antonio-based comedy workforce Bean and Chisme, whose podcast is rising in reputation throughout the state.
“The Bean and Chisme team recognizes the importance of the Latino vote, especially in Texas,” mentioned Samantha Najera, co-creator of Bean and Chisme. “As social media influencers we have a responsibility to spread important messages. This election, we are using our platforms to remind and encourage Latinos to vote.
“It is imperative that our community be more involved in the electoral process,” Najera mentioned. “If more Latinos voted in Federal, state and local elections, it would impact the outcome. By voting we have a voice in determining our own futures and quality of life.”
Another public service announcement options actor April Hernandez Castillo, from the movie Freedom Writers. “We are the backbone of the strong Texas economy,” Hernandez Castillo says. “You have the power to change the future. Su voto es su voz.”
Founded in 1975, TAMACC is a non-profit group created to advertise business management, create financial alternatives and present legislative advocacy for the Hispanic business neighborhood in Texas. Texas businessman and neighborhood advocate Paul Tovar helped underwrite the get-out-the-vote marketing campaign as a result of he believes {that a} robust democracy is made by a participatory course of.
CONTACT:
J.R. Gonzales
TAMACC
512-289-3758
[email protected]
