Panchawati has joined the Content and Strategy management crew and will likely be primarily based in Singapore
NEW YORK and SINGAPORE, Nov. 15, 2022 /PRNewswire/ — National Research Group (NRG), acknowledged as an insights chief at the fringe of expertise, content material, and tradition, at the moment introduced that Sushma Panchawati, a veteran insights strategist and rising markets specialist, has been appointed Senior Vice President, Content & Strategy. She will oversee the agency’s presence in the Asia-Pacific (APAC) area. NRG is a part of Stagwell (NASDAQ: STGW), the challenger community constructed to rework advertising.
In her new position, Panchawati will work intently with each current and new shoppers throughout the streaming, tv, and theatrical landscapes, main model well being, idea analysis, messaging and positioning, content material testing, and artistic materials testing.
“Now is a really exciting time to be working on the content landscape in Asia-Pacific given the discernible impact it has been having on the world at large for the last decade. I am very excited to help our clients take it to new heights by tapping into the rich multi-cultural tapestry here and to be part of NRG’s journey in the region,” stated Panchawati.
Panchawati has greater than 15 years of expertise working in product and advertising technique. Most just lately, she was a part of the founding crew at Edvanza, a profession development accomplice for younger professionals. There, she led the design and supply of the firm’s MVP product proposition, as nicely as the foundational business and advertising technique, driving development in the UK, Africa, and India. Before that, Panchawati led the APAC area for The Sound, a model technique and product innovation company. She has led technique and analysis efforts throughout APAC, EU, Africa, and South America working with manufacturers like Google, Pinterest, Netflix, Amazon, and Apple on their model launch campaigns, advertising and product methods, and innovation pipelines.
“With established markets maturing, Asia-Pacific is a region of particular importance for many of our entertainment clients. However, its diverse range of cultures and tastes means that success will depend on bespoke marketing strategies. Sushma’s deep expertise and unique perspective across the region will be invaluable to our clients as they navigate the opportunities ahead,” stated Stephen Palmer, President, Content & Strategy.
Panchawati earned her undergraduate diploma from Jawaharlal Nehru Technology University and a grasp of business administration from MICA in India. She is a common speaker at international conferences like the European Society for Opinion and Marketing Research (ESOMAR), highlighting her expertise working throughout a various set of markets and methodologies. She will likely be primarily based in Singapore.
National Research Group is a number one international insights and technique agency at the intersection of leisure and expertise. Rooted in 4 a long time of business experience, the world’s main entrepreneurs flip to us for insights into development and technique for any content material, wherever, on any machine. Working at the confluence of content material, tradition and expertise, NRG gives insights for daring storytellers in all places. To be taught extra, please go to www.nationalresearchgroup.com, and observe us on LinkedIn and Instagram.
Stagwell is the challenger community constructed to rework advertising. We ship scaled inventive efficiency for the world’s most bold manufacturers, connecting culture-moving creativity with modern expertise to harmonize the artwork and science of promoting. Led by entrepreneurs, our 13,000+ specialists in 34+ nations are unified below a single objective: to drive effectiveness and enhance business outcomes for his or her shoppers. Join us at www.stagwellglobal.com.
For NRG:
Mary Moczula
[email protected]
For Stagwell:
Sarah Arvizo
[email protected]
Logo – https://mma.prnewswire.com/media/1770388/Stagwell_Inc_Logo.jpg
