Sunwing gives Canadians More, More, More of what they want

TORONTO, Oct. 13, 2022 (GLOBE NEWSWIRE) — Today, Sunwing is unveiling its new inventive marketing campaign and business More, More, More, which hones in on what clients actually want on their all inclusive getaways: extra worth and experiences. Sunwing’s vibrant, vibrant, energetic and undeniably cool business spot captures the on pattern, carefree vibe of the Seventies, and is wealthy with trip inspiration and wanderlust. The marketing campaign strikes past what Sunwing is already well-known for – holidays at accessible costs with mass enchantment – and exhibits how Canadians not solely save extra upfront on a Sunwing trip however they also can do extra, discover extra and rejoice extra in vacation spot. Directed by Scott Cudmore, an award-winning filmmaker and imaginative and prescient behind some of Canada’s most outstanding manufacturers, Canadians can watch More, More, More come to life in paradise on the following hyperlink: https://bit.ly/3fQsyfV.

“Over the past year, our team has shown unwavering dedication to reimagining Sunwing’s value proposition and brand persona so we can continue to grow with our customers at every stage. This has culminated with a more fun, vibrant and energetic brand that offers the breadth of travel products, services and experiences that our customers crave,” mentioned Samantha Taylor, Chief Marketing Officer at Sunwing Travel Group. “With so much change over the past two years, it was important for us to listen to our customers and find out what matters most to them as we prepared for our winter season. We discovered that Canadians are looking to unlock more value, beyond just price, so they can get the most out of their hard-earned vacations and have an unforgettable experience in destination. Our new brand identity highlights just that. From discounts on spas and excursions to exclusive perks, room upgrades and more, we’re excited to show Canadians how they can get more under our wing.”

Sunwing has introduced a recent, vigorous and youthful power to its new model positioning and advertising marketing campaign that’s rooted in unforgettable journey experiences, which incorporates radio, out-of-home, social media, digital video and a cinema purchase with business placements at Cineplex theatres this fall. The marketing campaign additionally features a recent, younger tone of voice that additional captures the power and pleasure of journey.

In celebration of the brand new business spot, Sunwing helps Canadians get in on the motion with an interactive social media contest the place they can share their finest dance strikes on TikTook and Instagram for an opportunity to win an all inclusive Sunwing trip for 2 to Planet Hollywood Cancun in Mexico!

How to enter:

• Canadian residents and everlasting residents can enter on TikTook and/or Instagram*
• To enter, add a 5-15 second TikTook video or a 5-15 second Instagram reel utilizing an authentic dance to the audio More, More, More
• Entrants should use the hashtag #TransferMoreWithSunwing within the video caption
• Must observe @sunwingvacations on the platform the video will likely be submitted on (TikTok or Instagram)
• Maximum one entry per individual per platform
• Contest closes on Friday, October 28, 2022

*Terms and situations apply. Follow and go to @sunwingvacations on TikTook at tiktok.com/@sunwingvacations and on Instagram at instagram.com/sunwingvacations for extra info.

About Sunwing

The largest built-in journey firm in North America, Sunwing has extra flights to the south than every other leisure service with handy direct service from airports throughout Canada to in style solar locations throughout the usA., Caribbean, Mexico and Central America. This scale allows Sunwing to supply clients unique offers at top-rated resorts in the most well-liked trip locations in addition to cruise packages and seasonal home flight service. Sunwing clients profit from the help of the corporate’s personal educated vacation spot representatives, who greet them upon arrival and assist them all through their trip journey. The firm helps the communities the place it operates by means of the Sunwing Foundation, a charitable initiative targeted on the assist and growth of youth and humanitarian support.

For extra info:        
Melanie Anne Filipp
Director, Corporate Communications & Media Relations
Sunwing Travel Group
1-800-387-5602 | [email protected]

Photos accompanying this announcement can be found at:

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https://www.globenewswire.com/NewsRoom/AttachmentNg/f2f63128-c418-4598-beef-6be476ecfd87

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A photograph accompanying this announcement is accessible at: https://www.globenewswire.com/NewsRoom/AttachmentNg/7c7342d6-847d-4072-bb63-d4b442c305c4