Digital storytelling requires versatile know-how: New information exhibits solely 13% of APAC firms are pleased with their monolithic CMSs, and 46% are contemplating transferring to a headless CMS
LINZ, Austria, Oct. 12, 2022 /PRNewswire/ — Storyblok, the content material administration system (CMS) class chief for 2022 that empowers each builders and content material groups to create higher content material experiences throughout all digital channels, in the present day introduced its enlargement to APAC (Asia-Pacific).
Brands throughout APAC similar to Pizza Hut Australia, FC Sydney, Liberty Finance Australia, Vicinity Centres, Treasury Wine Estates, Crimson Education, Octopus Deploy, and Akasa Air already use Storyblok as the content material engine for his or her digital experiences.
In recognition of the large progress potential all through APAC, Storyblok employed Marcus Paterson as its APAC Sales Manager. Marcus has held management roles at National Australia Bank, Fuji Xerox, and Leidos Australia. He’s now primarily based in Thailand to assist clients throughout the area and is actively rising a gross sales workforce and associated assist roles.
“After working throughout APAC for over 20 years, I’ve come to understand the unique challenges that companies face in this part of the world,” mentioned Marcus Paterson, APAC Sales Manager at Storyblok. “Agile and secure content management continues to be something that all sorts of businesses struggle with. With Storyblok, your marketing and content teams have a future-proof CMS that enhances content experiences at any scale.”
To perceive extra about content material administration in APAC, Storyblok surveyed 301 professionals who use a CMS in Australia and Singapore.
The survey revealed the following key insights:
- Only 13% of APAC firms are pleased with their monolithic CMSs
- 46% are contemplating transferring to a headless CMS
- The CMS options which might be most essential: #1 Security, #2 Website velocity, #3 Easy to use for content material creators
- 61% are fearful about the safety of their CMS
- 67% use 2 or extra CMSs
- 68% ship content material in multiple language
- 12% are utilizing their CMS to ship content material in digital actuality, and 9% in augmented actuality
“Based on our great success so far in APAC, we knew now was the right time to invest more heavily in the region,” mentioned Sascha Ploebst, VP of Sales at Storyblok. “The data shows us that local companies are ready to move to headless CMS solutions to improve their digital storytelling.”
“Our expansion into APAC is an important milestone in the global growth of Storyblok,” mentioned Dominik Angerer, Co-Founder and CEO of Storyblok. “Audiences all over the world demand better content experiences that traditional CMS platforms were never built for. Storyblok already offers a cloud-native CMS to manage all content in one place with data centers in the US, Europe, and a dedicated instance in China. I’m also proud to announce that we are planning to offer a locally hosted option in Australia soon for organizations that need this.”
Resources
- Download The State of Content Management in APAC report to see the full survey outcomes: https://www.storyblok.com/lp/state-of-cms-apac
- Learn extra about Storyblok: https://www.storyblok.com
- View Storyblok’s press equipment: https://www.storyblok.com/press
- See case research: https://www.storyblok.com/case-studies
About Storyblok
Storyblok, the content material administration system (CMS) class chief for 2022, empowers each builders and content material groups to create higher content material experiences throughout any digital channel.
Storyblok enhances viewers experiences with best-in-breed efficiency, safety, optimized omnichannel storytelling, and strong personalization. Enable content material groups to create and handle content material intuitively and independently with drag and drop visible modifying, customized collaboration workflows, and a world-class digital asset supervisor. Empower builders to construct something, combine with every little thing, and publish all over the place with Storyblok’s headless CMS structure.
Leading manufacturers similar to Adidas, T-Mobile, Renault, and Marc O’Polo use Storyblok to form their digital storytelling.
See why Storyblok was named the #1 CMS for 2022 by G2 at www.storyblok.com and observe Storyblok on LinkedIn and Twitter.
Press Contact
Brandon Watts
[email protected]
View unique content material:https://www.prnewswire.com/in/news-releases/storyblok-expands-to-apac-to-transform-digital-storytelling-across-the-region-301646660.html
