TOKYO, Japan:
- Developed a singular present waveform that enhances the saltiness of low-sodium meals by roughly 1.5 instances.
- Spoon and bowl-shaped “Electric Salt” gadgets with this present waveform have been developed.
- Joint demonstration experiment with two corporations proposing wholesome consuming began in September.
- Aiming to launch the system in Japan in 2023.
Kirin Holdings Company, Limited (Kirin) and the Meiji University Dr. Homei Miyashita Laboratory of the Department of Frontier Media Science, School of Interdisciplinary Mathematical Sciences (Miyashita Laboratory), have developed a singular electrical stimulation that enhances the salty style perceived when consuming low-sodium meals by roughly 1.5 instances, and developed spoon- and bowl-shaped “Electric-Salt” gadgets that incorporate this expertise.
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Electric Salt Spoon (Photo: Business Wire)
Kirin, in collaboration with Noruto Company, Limited (Noruto) and The Orangepage Inc. (Orangepage) will start an indication experiment in September to guage meal satisfaction by offering this system and a low-sodium meal as a set.
We are aiming to launch the “Electic Salt” system in 2023. Through this system, we goal to understand a society through which folks can enhance their life-style in a scrumptious manner.
The social situation of “an excessive amount of salt”
The each day salt consumption of Japanese folks is 10.9 g for males and 9.3 g for ladies over 20 years outdated*2 , which is thought to be very excessive in comparison with the World Health Organization (WHO) salt consumption requirements*3 . In current years, the Japanese marketplace for low-sodium and salt-free meals has continued to broaden because of rising well being consciousness, rising by roughly 26% over the five-year interval from 2015 to 2020, with gross sales projected to be 141.3 billion yen in 2020.*4 In a survey carried out by our firm*5 of residents in the Tokyo metropolitan space, we discovered that roughly 63% of those that are consuming a low-sodium weight-reduction plan intend to take action really feel that it’s a problem, and of these, roughly 80% are dissatisfied with the style of their low-sodium meals. If folks can proceed to take pleasure in consuming a low-sodium weight-reduction plan, it’s going to assist enhance their well being challenges and might additional broaden the marketplace for low-sodium and salt-free merchandise.
Joint analysis by Kirin and Meiji University’s Dr. Homei Miyashita Laboratory to resolve social points
In response to this social situation, since 2019, we have now been conducting analysis in collaboration with Dr. Homei Miyashita Laboratory on the use of “Electric taste sensation” expertise, which makes use of a really weak electrical present that doesn’t have an effect on the human physique to vary the manner meals tastes in a pseudo-sensory notion. As a end result of this analysis, we have now developed a singular electrical present waveform that enhances the style of low-sodium meals, and have confirmed for the first time in the world that the salty style perceived when consuming low-sodium meals is enhanced by about 1.5 timesin a scientific check on people who find themselves/have been decreasing salt.
Device evolution with buyer wants in thoughts
In our survey*6, Ramen noodles and Miso soup ranked first and second in phrases of “foods that people who are trying to reduce salt intake want to eat with a strong taste instead of a thin taste”. We discovered that there’s a excessive want for “reward foods” akin to ramen, which they like however have shunned consuming because of salt discount, with a powerful taste, and a excessive want for tasty soup, which they’ve a behavior of consuming each day however are dissatisfied with the style.
With the goal of eliminating the persistence clients have in these salt reductions and making their meals extra gratifying, we have now developed “Electric Salt Spoon” and “Electric Salt Bowl”, that are fit for human consumption Ramen noodles and soup.
The newly developed “Electric Salt Spoon” and “Electric Salt Bowl” are extra superior and outfitted with the electrical stimulation waveform expertise*7, which was developed by Kirin and Dr. Homei Miyashita’s laboratory and introduced as a chopstick-type system, for social implementation.
Electric Salt Spoon
Features:
Turn on the energy with the swap on the deal with of the spoon and set the depth (4 ranges) to your desire.
After making your choice, use the spoon in the similar manner as a traditional spoon.
A weak electrical present is handed by the meals to supply the impact, from the tip of the spoon.
Possible Uses:
Instead of a ramen noodle’s spoon
For soups and curries with tons of substances
Other meals basically
Electric Salt Bowl
Features:
Turn on the energy with the swap on the facet of the bowl and set the depth (4 ranges) to your liking.
After making your choice, use the bowl as you’ll an everyday bowl.
Hand the backside of the bowl.
By holding it, a weak electrical present flows inside the bowl to supply the impact.
Possible Uses:
When ingesting Miso soup or soup.
As a serving bowl for Ramen noodles and Udon noodles.
Collaborative experiment with two corporations to suggest a wholesome consuming expertise utilizing the system
In order to make on a regular basis life with much less salt richer, we can even suggest wholesome meals to be loved with “Electric Salt Spoon” and “Electric Salt Bowl”, utilizing our information cultivated as a meals firm. In September of this yr, an indication experiment utilizing the “Electric Salt” system will likely be carried out collectively with Noruto, which operates the low-sodium specialty retailer “Muen.com” that handles the largest quantity of merchandise*8 in Japan, together with merchandise developed by the firm, and Orangepage. The demonstration experiment will start in September, with members of every firm being invited to take part. Delicious low-sodium meals collectively developed by the two corporations will likely be provided as a set with the “Electric Salt” system, and their stage of satisfaction will likely be evaluated.
Outline of the Demonstration Experiment
- Period of implementation: September to November 2022
- Subjects:. Members of Noruto and Orangepage
- Implementation particulars: Tasting survey at the venue, Home use check for use at house
Future Development
The usefulness of the “Electric Salt” system will likely be verified by demonstration experiment this yr, with the goal of launching the system in Japan in 2023. We are creating the “Electric Salt” system to ship worth to clients who’ve considerations about salt discount. In the future, we’ll promote collaboration with a number of corporations that ship wholesome meals to clients, and goal to supply providers that allow clients to take pleasure in style, and obtain wholesome consuming habits with out endurance or frustration.
About Kirin Holdings
Kirin Holdings Company, Limited is a global firm that operates in the Food & Beverages area (Food & Beverages companies), Pharmaceuticals area (Pharmaceuticals companies), and Health Science area (Health Science business), each in Japan and throughout the globe.
Kirin Holdings can hint its roots to Japan Brewery which was established in 1885. Japan Brewery grew to become Kirin Brewery in 1907. Since then, the firm expanded its business with fermentation and biotechnology as its core applied sciences, and entered the pharmaceutical business in the Nineteen Eighties, all of which proceed to be world development facilities. In 2007, Kirin Holdings was established as a pure holding firm and is presently specializing in boosting its Health Science area.
Under the Kirin Group Vision 2027 (KV 2027), a long-term administration plan launched in 2019, the Kirin Group goals to develop into “A global leader in CSV*, creating value across our world of Food & Beverages to Pharmaceuticals.” Going ahead, the Kirin Group will proceed to leverage its strengths to create each social and financial worth by its companies, with the goal of reaching sustainable development in company worth.
- Change worth of analysis relating to saltiness depth in a pattern that imitates abnormal meals and a pattern with 30% much less salt. Tested utilizing chopsticks outfitted with Electirc Salt expertise (present 0.1~0.5 mA). Thirty-one males and girls aged 40-65 years who’re/have been presently or have been decreasing salt in the previous have been requested about the saltiness depth they perceived when consuming the check meals, and 29 of the 31 respondents answered that the saltiness had elevated.
- National Health and Nutrition Examination Survey, Ministry of Health, Labour and Welfare, 2022
- Less than 5.0 g/day (2012, WHO tips)
- Fuji Keizai, “Wellness Food Market Outlook 2019”. 2020 market measurement is a forecast.
- Kirin analysis Survey interval: June 2021 Target: Men and girls aged 40-79 dwelling in the Tokyo metropolitan space (N=4,411) Format: Web survey. About 47% of all respondents are consuming a low-sodium weight-reduction plan/prepared to take action.
- Kirin analysis Survey interval: January 2022 Target: 120 males and girls aged 30-69 who’re working towards salt discount Format: CLT survey, a number of responses allowed
- Press launch on the outcomes of this analysis (Monday, April 11, 2022) https://www.kirinholdings.com/jp/newsroom/release/2022/0411_01.html
- Largest quantity of low-sodium meals merchandise dealt with in Japan/ researched by Nord (based mostly on publicly accessible data as of Monday, August 8, 2022)
*: Creating Shared Value. Combined added worth for customers in addition to for society at massive.
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