Carrier highlights factors of distinction, versatile insurance policies, and ongoing efforts towards Customer Modernization for an enhanced onboard expertise
DALLAS, Oct. 10, 2022 /PRNewswire/ — Southwest Airlines Co. (NYSE: LUV) at this time launched a brand new model marketing campaign, “Go with Heart,” showcasing the service’s factors of distinction, together with baggage fly free®,1 no change or cancellation charges, 1 factors do not expire, 2 and flight credit do not expire. 3 The marketing campaign reinforces that Southwest® stands for low fares, versatile insurance policies, and unmatched Hospitality, delivering Customers an enhanced expertise once they journey on the airline with Heart.
“Serving our Customers is at the core of what we do at Southwest Airlines, and we know that having flexibility is top of mind for our Customers when they’re planning travel,” stated Bill Tierney, Vice President, Marketing & Digital Experience at Southwest Airlines. “‘Go with Heart’ is inspired by what makes Southwest stand out from the competition—our outstanding Employees, Legendary Customer Service, and flexible differentiators. We’re here to connect Customers with what’s important to them by making travel easier with less anxiety, and through this campaign, we’re also emphasizing our continuous commitment to improving the Customer Experience. When Customers go to book their next trip, they can do so without hesitation knowing Southwest has generous and flexible policies coupled with legendary hospitality—they can ‘Go with Heart’ by going with Southwest.”
This yr, Southwest introduced a sequence of deliberate upgrades to the journey expertise, together with enhanced WiFi,4 new in-seat energy, bigger overhead bins, Upgraded Boarding self-service, in addition to further new self-service capabilities and onboard merchandise designed to reinforce the worth of touring with Southwest and simplify the general journey expertise.
The “Go with Heart” marketing campaign launches at this time with 4 industrial placements throughout a number of platforms, together with broadcast and cable TV, streaming companies, social media, and film theaters. Each industrial showcases Customer tales and the way Southwest’s factors of distinction show the service’s Heart for Customers.
1At Southwest, there aren’t any change fees (fare distinction could apply), no cancellation fees (failure to cancel a reservation a minimum of 10 minutes previous to scheduled departure could end in forfeited journey funds), and bags fly free (first and second checked baggage, weight and measurement limits apply).
2Rapid Rewards® factors don’t expire. Should a Member shut its account, the factors within the account shall be terminated.
3Flight credit for non-refundable fares shall be issued so long as the reservation is canceled greater than 10 minutes previous to the scheduled departure. Flight credit unexpired on, or created on or after July 28, 2022, don’t expire and will present an expiration date (Dec. 31, 2040) till techniques are up to date. A flight credit score with an expiration date on or earlier than July 27, 2022, has expired in accordance with its present expiration date. See My Account for flight credit score expiration dates, if any.
4Due to licensing restrictions, on WiFi-enabled worldwide flights free stay TV will not be obtainable for the complete length of the flight.
ABOUT SOUTHWEST AIRLINES CO.
Southwest Airlines Co. operates one of many world’s most admired and awarded airways, providing its one-of-a-kind worth and Hospitality at 121 airports throughout 11 international locations. Having celebrated its fiftieth Anniversary in 2021, Southwest took flight in 1971 to democratize the sky by means of pleasant, dependable, and low-cost air journey and now carries extra air vacationers flying nonstop inside the United States than every other airline.5 Based in Dallas and well-known for an Employee-first company Culture, Southwest maintains an unprecedented document of no involuntary furloughs or layoffs in its historical past. By empowering its greater than 62,0006 People to ship unparalleled Hospitality, the maverick airline cherishes a passionate loyalty amongst as many as 130 million Customers carried a yr. That components for fulfillment introduced industry-leading prosperity and 47 consecutive years7 of profitability for Southwest Shareholders (NYSE: LUV). Southwest leverages a singular legacy and mission to serve communities all over the world together with harnessing the ability of its People and Purpose to place communities on the Heart of its success. Learn extra by visiting Southwest.com/citizenship. Southwest can also be persevering with to develop tangible steps towards reaching carbon neutrality by 2050, together with providing Customers a possibility to assist the airline offset its carbon emissions. To be a part of the answer, go to Southwest.com/wannaoffsetcarbon.
5U.S. Dept. of Transportation most up-to-date reporting of home originating passengers boarded
6Fulltime-equivalent lively Employees
71973-2019 annual profitability
SOURCE Southwest Airlines Co.
