Sony Pictures bags exclusive rights for multi-sporting event, Birmingham 2022

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Mumbai, July 19, 2022
Sony Pictures Networks India (SPN) has acquired the exclusive TV and digital rights for the
Birmingham 2022 Commonwealth Games. The 22nd iteration of the multi-sporting event will take
place between 28th July to 8th August 2022. The deal provides SPN with exclusive rights to
broadcast the games in India and the subcontinent including countries such as Pakistan, Sri
Lanka, Bangladesh, Nepal, Afghanistan, Bhutan and Maldives and will also be available to
livestream on their premium OTT platform, SonyLIV.
The quadrennial event will witness participation from 72 nations and will feature 19 sports along
with eight para-sports across 11 days of the event. Competitions will be facilitated across athletics,
badminton, swimming, basketball, boxing, wrestling, hockey, judo and others. Birmingham 2022
Commonwealth Games will witness the sports like basketball 3×3, wheelchair basketball 3×3,
beach volleyball and para table tennis. Additionally, to promote women’s cricket, the International
Cricket Council (ICC) and Birmingham Organising Committee announced the inclusion of
women’s cricket in the T20 format. The ICC has fully sanctioned the Birmingham 2022
competition.
Over the past two decades, India has seen a steady growth in the medal tally at the
Commonwealth Games, with the Indian contingent marking 2010 Commonwealth Games as their
most successful campaign with 101 medals. India’s next feat arrived when the nation secured the
third position on the points table at the 2018 Commonwealth Games where they showcased their
best-ever performance as a non-host nation with a 66-medal haul.
Comments:
Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures
Networks India:
“The acquisition of Birmingham 2022 Commonwealth Games’ media rights is a proud
moment for us, as our nation will get to watch the country’s biggest sporting heroes reach
new milestones of success on our network. After the record-breaking Olympic Games, our
journey will now move ahead with Birmingham 2022 Commonwealth Games and we are
certain that our Indian contingent will win big. The 2022 edition of the of the Games is of
great significance to Indian viewers as Women’s cricket makes its debut at the quadrennial
event in the T20 format and will see India’s finest women cricketers representing Team India.”
David Leather, CEO, Commonwealth Games Federation Partnerships:

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“We are delighted that Sony Pictures Networks India will exclusively broadcast the
Birmingham 2022 Commonwealth Games across the country. India’s top athletes will be
competing at Birmingham 2022, including the likes of Neeraj Chopra and Harmanpreet Kaur,
so it is fantastic that Sony will be taking world class sport into the homes of millions of people
across the country.
This partnership is particularly important because India is the largest and most populous
country in the Commonwealth and a real leader across the Commonwealth Sport Movement.
This deal represents a huge vote of confidence in Birmingham 2022 and the future direction
of the Commonwealth Sport Movement, so we are pleased to be working together on this
exciting venture.”
Watch the LIVE coverage of Birmingham 2022 Commonwealth Games on SONY SIX, SONY
TEN 1, SONY TEN 2, SONY TEN 3 & SONY TEN 4 channels starting from 28th July 2022 at
11:30 pm IST.