Will retail the assortment on freecultr.com and Amazon.in
NEW DELHI, Sept. 27, 2022 /PRNewswire/ — The sustainable, slow-fashion brand, FREECULTR, has inked a strategic partnership with FIFA and are available on board as the official merchandise partner of FIFA 2022™.
The FIFA Under-17 Women’s World Cup India 2022 is being held in India between eleventh and thirtieth October 2022. And with India celebrating its 75th 12 months of Independence this 12 months, this partnership provides an fascinating contact to the sentiment of ‘Azadi ka Mahotsav‘, giving soccer followers and all Indians a motive to be proud, as it’s the first D2C brand to attain this.
A large feather in the cap for a Made in India brand, that is solely a step additional for the nation in the course of manufacturing style that meets sustainable, international requirements set by worldwide sportswear giants. FREECULTR, as FIFA’s licensed attire merchandiser for India, will manufacture, promote and distribute attire merchandise in India for FIFA World Cup Qatar 2022™.
“It is a matter of pride for FREECULTR, to be one of the first D2C brands of India to deliver the much-weighted FIFA World Cup™ merchandise. Having received the FIFA World Cup™ official license for manufacturing premium quality apparel and accessories, we promise to uphold our brand’s make and philosophy with honest pricing for millions of Indians,” mentioned the CEO and Co-founder of FREECULTR, Shrey Luthra.
The D2C brand has lined up a complete vary that will likely be completely retailed on the official FREECULTR web site, freecultr.com and e-commerce big Amazon.in. The merchandise will embrace T-shirts, Active Tanks, Bandanas, Arm Shields, Active Joggers and Sweatshirts. FREECULTR holding its promise of premium innerwear brand has completely deliberate to launch FIFA Men’s Briefs and Trunks. Shrey Luthra has additionally solid a strategic relationship with Amazon.in for FREECULTR in direction of the assortment’s promotion and advertising and marketing on the market.
Over the previous few years, FREECULTR has made a reputation for itself as an Indian Origin Slow Fashion Apparel and Accessories D2C Brand, providing innerwear and luxury put on merchandise for women and men. Being widespread in India and having its presence on one in all the largest business platforms like Amazon, FREECULTR guarantees premium high quality sports activities and way of life attire and equipment at inexpensive prices, to the new age shopper.
Shrey additional provides, “This is a special year for India in many other ways. It is the first time that the FIFA Under-17 Women’s World Cup India 2022™, an extremely prestigious event, is being held in India. FREECULTR is showing its support for the event and the game by introducing a unique range of products for all women with its FIFA World Cup 2022™ collection. India has always been a sports-loving country and now with the official FIFA merchandise, football lovers, boys and girls, can show their support for their favourite teams by wearing their colours”. He additionally talked about that the brand is partnering with the grounds and the home affiliation to carry extra visibility for the brand at the mega occasion, FIFA World Cup, Qatar, 2022™.
In response to this improvement, the brand additionally plans to launch a mainstream Loungewear and Activewear assortment with a variety of well-designed high-quality innerwear, loungewear, activewear and equipment for each Indian family and soccer lovers throughout the nation and the world.
About FREECULTR
FREECULTR is an Indian Origin Slow Fashion Apparel and Accessories D2C Brand in innerwear and luxury put on vary of merchandise for women and men. As a brand, FREECULTR guarantees premium high quality sports activities and way of life attire and equipment to the new age buyer at inexpensive prices. The brand initially started as an ‘innerwear revolutionising brand’, with the motto, ‘Comfort Driven by Sustainable Blends’.
It was conceptualized by Luthra and Vij, as an initiative to vary the notion that intimate consolation is a luxurious and never a necessity. Over time, FREECULTR grew right into a full-fledged sports activities and way of life attire and equipment brand with a variety of premium high quality innerwear, loungewear, activewear, and accessorizing merchandise, and extra coming in. Further to its current tie-up with FIFA World Cup Qatar 2022, FREECULTR plans to increase its attain even additional to assist and promote ‘consolation’, ‘sustainability’, and ‘affordability’.
Backed by Sixth Sense, Series A Fund, FREECULTR began as a bootstrapped entity with the intention to supply sustainable and problem-solving attire and equipment and entered into the Men’s Premium Innerwear Market with restricted SKU(s). With plans to usher in mainstream Loungewear and Activewear assortment, FREECULTR is all set to usher in the well-designed high-quality innerwear, loungewear, lively put on and equipment for Indian customers with FIFA World Cup Qatar 2022 Collection.
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