›   New design language, new brand and complete company identity replace

›   ŠKODA VISION 7S idea research provides particular preview of a completely new e-model

›   Accelerated e-campaign: Three new fashions as early as 2026, extra to comply with

›   ŠKODA AUTO to take a position an extra €5.6 billion in e-mobility and €700 million in digitalisation over subsequent 5 years

›   ŠKODA VISION 7S: Seven-seater SUV based mostly on the MEB with a 600+ km vary

›   Ambitious sustainability targets alongside all the worth chain

Mladá Boleslav, 31 August 2022 – ŠKODA AUTO is presenting its new brand identity as a part of the NEXT LEVEL – ŠKODA STRATEGY 2030. The focus is on a new design language, a new brand and comprehensively updating the company identity (CI). In addition, the Czech automobile producer is accelerating and increasing its e-campaign: ŠKODA AUTO goes to have three new all-electric fashions in the marketplace as early as 2026, with extra to comply with. The VISION 7S idea research supplies a selected preview of one in all these fashions. The all‑electrical share of the ŠKODA brand’s European automobile gross sales will rise to over 70% by 2030. To assist this, the Czech automobile producer will likely be investing an extra €5.6 billion in e-mobility and €700 million in digitalisation over the following 5 years.

ŠKODA AUTO CEO Klaus Zellmer emphasises: “Today is a very special day in ŠKODA AUTO’s history: We’re unveiling our new brand identity, including a new logo and CI update. With the VISION 7S concept study, we’re giving a specific preview of an entirely new ŠKODA model that will round off the top end of our product portfolio and customer base. Also, we’re significantly accelerating our e-campaign and will be launching three additional all-electric models already by 2026, with more in the pipeline. This will put us in an even stronger position for the decade of transformation. In addition, we’ll be investing a total of €5.6 billion in e-mobility and a further €700 million in digitalisation over the next five years, thus securing the future viability of the company and jobs.”

Martin Jahn, ŠKODA AUTO Board Member for Sales and Marketing, provides:“Through our new brand identity, we’re getting ready for the electric future and clearly positioning ŠKODA among the external competition while at the same time distinguishing ourselves even more clearly from the other brands in the Volkswagen Group.The VISION 7S is the forerunner of our new design language that we’ll be rolling out across the entire product portfolio over the coming years. We’ll also be using it to sharpen our customer appeal; with the new styling, we are taking the brand to the next level and aligning it to our customers’ new needs and expectations, particularly regarding user experience (UX), connectivity and the entire customer journey.”

Accelerated e-campaign: Three new fashions already by 2026, extra to comply with

The Czech carmaker is considerably accelerating its e-campaign and will likely be launching three extra all-electric fashions as early as 2026. Besides a small automobile, there are plans for a compact SUV and a seven-seater for households. The VISION 7S idea research, with its vary of over 600 kilometres and peak charging price of 200 kW, affords a selected preview of the seven-seater electrical SUV. ŠKODA AUTO is aiming for a share of all-electric fashions in Europe of over 70% by 2030. During the transition section to e-mobility, the brand is strengthening its product portfolio of extremely environment friendly combustion engines and will likely be unveiling the new-generation SUPERB and KODIAQ within the second half of subsequent 12 months. The refreshed OCTAVIA will comply with in 2024.

ŠKODA VISION 7S: Seven-seater SUV based mostly on the MEB with a 600+ km vary

The VISION 7S supplies the primary particular preview of an all-new ŠKODA mannequin and on the similar time showcases the brand’s new design language. The all-electric SUV affords beneficiant house for as much as seven passengers and quite a few Simply Clever particulars, rounding off the highest finish of the carmaker’s product portfolio and buyer base. The idea research relies on the Volkswagen Group’s Modular Electrification Kit (MEB) and has an 89 kWh battery. This delivers a most vary of over 600 kilometres within the WLTP cycle.

New design language, new brand and company identity replace

ŠKODA AUTO has created a new design language for the electrical and digital age, which can progressively be rolled out beginning subsequent 12 months. It is outlined by clear, decreased strains that emphasise the simplicity and worth of ŠKODA’s new fashions. Characteristic components of the new design language embrace the new entrance finish with a so-called Tech-Deck Face and sustainable supplies in the inside.

The new brand brand not makes use of sculptural 3D graphics. This is ŠKODA’s response to a rising shift in advertising actions from print to on-line. The CI has additionally been considerably revised; when it comes to color, ŠKODA AUTO will now be utilizing two completely different inexperienced hues – Emerald and Electric Green, which symbolize ecology, sustainability and electromobility.

Ambitious sustainability targets alongside all the worth chain

ŠKODA AUTO is a robust advocate of sustainability alongside all the worth chain. For instance, the firm is dedicated to utilizing electrical energy from renewable sources. In Mladá Boleslav, producing batteries immediately on the plant ensures brief transport distances, with the carmaker utilizing two electrical vans for this function. From 2030, the Czech and Indian crops will likely be manufacturing automobiles with net-zero emissions. The Vrchlabí plant is main the way in which; the location has already been CO₂‑impartial since 2020.

ŠKODA can also be dedicated to sustainability in its merchandise: An ENYAQ iV makes use of 13 kilograms of recycled plastics recovered from end-of-life battery circumstances and bumpers. The recycling price for metal used within the physique is 40%, whereas the aluminium recycling price is as excessive as 60%. The facet home windows are made from 20% recycled glass. In the inside, the ENYAQ iV additionally affords seat covers made from 40% virgin wool and 60% recycled PET bottles.

At the identical time, ŠKODA AUTO has enlisted the assist of a Sustainability Advisory Council to implement its bold sustainability targets. The 5 internationally skilled members present new impetus and solutions for present and future measures associated to sustainability. This means, they promote a extra versatile dialogue on sustainability subjects between the automobile producer and its stakeholders.