SiMa.ai Welcomes Industry Leader Harald Kroeger to Scale its Business in the Automotive Market

SiMa.ai, the machine studying firm enabling easy deployment and scaling at the embedded edge, at the moment introduced the appointment of esteemed automotive business govt Harald (Harry) Kroeger as its President of Automotive Business and to the SiMa.ai Board of Directors, starting January 1, 2023. Harry brings over three many years of unmatched expertise in the business working with a few of the world’s most influential automotive corporations together with Bosch, Rivian, Mercedes-Benz and Tesla. He will likely be chargeable for partnering with key automotive clients and tier one producers to leverage the energy of SiMa.ai’s software program centric Machine Learning System-on-Chip (MLSoC) Platform and unlock Effortless ML for the automotive world.

Prior to becoming a member of SiMa.ai, Harry was a member of the board of administration at Bosch. He additionally served as President of Automotive Electronics with P&L chargeable for a $25 billion greenback business, which included automated driving and automobile multimedia, amongst different areas.

Before Bosch, Harry spent over twenty years with Mercedes-Benz in numerous senior-level roles concerned in buying for electronics, high quality assurance and the improvement of electronics in Mercedes-Benz vehicles. During this time, Harry was an early member of the Tesla Board of Directors. He additionally was appointed to Rivian’s board in August 2022.

“I’ve been in the automotive business for the better part of my career and during this time, I’ve worked with some of the most innovative companies in the space. I can spot the early signs of an industry disruptor and SiMa.ai has what it takes,” stated Harry Kroeger, President of Automotive, SiMa.ai. “There is a significant opportunity for SiMa.ai to take advantage of the pressing need in the automotive market. The technology necessary for change is no longer based on classic computer vision algorithms, but is completely reliant on machine learning. SiMa.ai has built the holy grail of ML chips that leads the embedded edge market and will now partner with top tier automotive manufacturers and change the industry forever.”

“We couldn’t be more excited to welcome an industry luminary like Harry to our company and board,” stated Krishna Rangasayee, CEO and founder, SiMa.ai. “We have a market-proven, customer, and industry-validated solution for the embedded edge market and now we’re building upon that. A seasoned executive and industry leader like Harry adds tremendous value to SiMa.ai as we plan an aggressive path forward in our mission to disrupt the semiconductor industry and advance SiMa.ai into automotive.”

“I am delighted to welcome Harry Kroeger as the newest member of SiMa.ai’s board of directors,” stated Moshe Gavrielov, SiMa.ai Chairman of the Board. “His track record of outstanding achievements with the leading automotive companies provides the SiMa.ai team with a unique opportunity to drive success in its expansion into mobility applications.”

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About SiMa.ai

SiMa.ai is a Machine Learning firm delivering the business’s first software-centric, purpose-built MLSoC platform. With push-button efficiency, we allow Effortless ML deployment and scaling at the embedded edge by permitting clients to tackle any pc imaginative and prescient downside whereas reaching 10x higher efficiency at the lowest energy. Initially targeted on pc imaginative and prescient purposes, SiMa.ai is led by technologists and business veterans backed by a set of prime buyers dedicated to serving to clients convey ML on their platforms.

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