Company welcomes Alia Kemet as chief advertising and marketing officer and promotes Smrutha Ipparthi to chief product officer
BIRMINGHAM, Ala., Oct. 17, 2022 /PRNewswire/ — Today, Shipt announced the hiring of Alia Kemet as chief advertising and marketing officer and the promotion of Smrutha Ipparthi to chief product officer. These management updates come as Shipt continues to strategically evolve past its conventional market providing.
“As we move into the next era of our business, Alia and Smrutha will bring incredible industry expertise to our team,” mentioned Shipt CEO Kamau Witherspoon. “Their collective experience and success in driving businesses forward in new and creative ways will be instrumental as we continue to evolve to meet the needs of our customers, partners, drivers and shoppers.”
Kemet will be part of Shipt in November and can oversee model, artistic, shopper insights and development advertising and marketing. She holds greater than 20 years of experience in artistic promoting, digital advertising and marketing, social media and built-in artistic marketing campaign improvement. Specifically, Kemet has direct expertise working in sectors most related to Shipt’s business – from grocery to shopper packaged items to retail – with earlier roles at Nike, Whole Foods Market, IKEA and, most not too long ago, McCormick & Company.
“Shipt has made its presence known as a company who truly cares about the individual needs of its customers,” mentioned Kemet. “I’ve admired the company’s commitment to innovation, which is rooted in creating exceptional experiences and celebrating every step of the delivery journey. I’m thrilled to lead a team that is driven by creativity and forward thinking.”
Ipparthi joined Shipt in May 2021, and most not too long ago served as Vice President of Engineering the place she led groups centered on the patron app and operations. As chief product officer, Ipparthi will oversee Shipt’s product design groups to create options that meet the wants of consumers, companions and consumers. Prior to Shipt, Ipparthi held roles at corporations throughout tech, retail and hospitality, together with MGM Resorts International, Macy’s and Arteza.
“I’ve had the chance to work alongside some of the brightest minds in tech during my first 18 months at Shipt, and I could not be more excited to continue my journey,” mentioned Ipparthi. “I’m honored by the opportunity to further Shipt’s reputation as a brand that not only listens to the needs of customers, shoppers and retailers, but uses data to create innovative, personal and one-of-a-kind experiences.”
Kemet and Ipparthi will report on to Kamau Witherspoon, CEO, and are based mostly in Washington D.C. and San Francisco respectively.
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SOURCE Shipt
