SGW GLOBAL AND MOTOROLA MOBILITY LLC CLOSE DEAL FOR THE GLOBAL LICENSE OF MOTOROLA HOME AUDIO PRODUCTS

BERLIN, Sept. 7, 2022 /PRNewswire/ — SGW Global and Motorola Mobility LLC at this time pronounces the signing of an prolonged multi-year deal granting SGW Global the unique rights to develop and market the Motorola model of Home Audio merchandise globally*.

SGW Global will now be answerable for the innovation, design, advertising and marketing and gross sales of an expanded Motorola Audio class, which incorporates each Personal Audio and Home Audio. This extends the greater than 10-year partnership which at the moment additionally contains the licensing of Nursery and Personal Audio merchandise. This partnership will construct on the expertise, power and capabilities of each corporations to extend design and innovation within the audio market, with the intention of increasing the product vary, and enhancing the standard, person expertise and audio efficiency of each Personal and Home Audio merchandise.

“We consider it to be a huge privilege to be entrusted with the Home Audio category of products for the Motorola brand. Having been a licensee of other Motorola categories, we understand the strength that the brand brings,” says Malcolm Paton, Executive Director of SGW Global. “Motorola’s legacy of quality and innovation is unmatched and we have experienced great success in our current partnership. We look forward to how we will build on it with the addition of Home Audio.”

“Throughout our long-standing relationship, we have always been impressed with the quality, safety and reliability of SGW products, SGW’s compliance with the requirements of the brand licensing program and SGW’s dedication to the Motorola brand,” stated David Carroll, Executive VP of Brand Licensing for Motorola Mobility LLC. “With SGW’s leadership, we believe SGW will take Home Audio products to a new level and look forward to partnering with SGW on this journey.”

SGW Global was granted the unique licensing rights to Personal Audio in December of 2020, which incorporates shopper audio equipment which might be meant for use along side cellphones, resembling Wi-Fi headsets; mono Bluetooth and Wi-Fi headsets and compact; transportable, battery-powered Bluetooth and Wi-Fi audio system. Earlier this 12 months, SGW Global launched a brand new product to the Personal Audio class that was vastly profitable and expanded the private audio expertise into automobile integration. The Motorola MA1, a plug-and-play adapter that integrates with Android Auto, has been acknowledged with quite a few innovation awards and after the success of the preliminary launch within the US, the manufacturing portions had been elevated to match the demand.

The Addition of Home Audio permits SGW to now carry its expertise and innovation to shopper audio merchandise throughout the dwelling expertise, together with: amplifiers/receivers; Stereo Shelf Systems; turntables; sound bars, audio system and subwoofers; dwelling theater methods; speaker stands, and in-box audio cables, connectors and remotes, and different comparable units. The settlement will see SGW’s shopper digital portfolio considerably strengthen and broaden worldwide alternatives for the Motorola model. 

###

SGW Global specializes within the manufacture, design, gross sales and distribution of a wide selection of shopper digital services. Working with main know-how innovators, we pleasure ourselves on the creation of world-class award-winning designs and options. With a 30-year monitor report of high quality and on-time supply, we companion with dynamic pioneers on the forefront of technological change in a continuously evolving market.

In a partnership with Motorola Mobility LLC that has already existed for greater than 10 years, SGW Global are the worldwide¹ licensee of the Motorola model for Personal Audio², Nursery³ and Telephony⁴ merchandise.

As a very international operation, we have now our Corporate HQ together with our personal manufacturing amenities in China, a devoted Sales Operation Centre within the US, a European Operations Centre within the UK, and a worldwide gross sales and distribution community. For extra info, go to www.sgwglobal.com

SGW Global is a buying and selling identify of Meizhou Guo Wei Electronics Co., Ltd.

For over 90 years the Motorola model has been recognized world wide for top of the range, progressive and trusted merchandise. Motorola’s Strategic Brand Partnership program seeks to leverage the facility of this iconic model by partnering with dynamic corporations who provide distinctive, top quality merchandise that enrich shoppers’ lives. Strategic model companions work carefully with Motorola engineers whereas growing and manufacturing their merchandise, making certain that their merchandise meet the exacting security, high quality, and reliability requirements that buyers have come to anticipate from Motorola. To be taught extra about Motorola strategic model partnerships, comply with us @StoreMotorola.

MOTOROLA and the Stylized M Logo are emblems or registered emblems of Motorola Trademark Holdings, LLC. and are used underneath license. All different emblems are the property of their respective homeowners. © 2020 Motorola Mobility LLC. All rights reserved.

Media Contact:

Nicole Daley / Daley Public Relations

[email protected] 

415.408.8664

Source link