Please join KFF for a discussion about Medicare marketing practices in advance of the open enrollment period, which begins Oct. 15. As part of the event, we’ll release a new analysis of television ads that aired during last year’s open enrollment season and share insights from focus groups with enrollees about their perceptions of the marketing efforts. We’ll also hear from Chiquita Brooks-LaSure, the Administrator for the Centers for Medicare and Medicaid Services (CMS), who will deliver keynote remarks.
Who:
Panel Conversation Featuring:
- Moderator: Tricia Neuman, Senior Vice President and Executive Director of the Program on Medicare Policy, KFF
- Mark Hamelburg, Senior Vice President, Federal Programs, America’s Health Insurance Plans
- Christopher Graves, President & Founder, Ogilvy Center for Behavioral Science
- Lindsey Copeland, Director of Federal Policy, Medicare Rights Center
Event Date
Sep 20, 2023 at Noon to 1 p.m. Eastern
