- Token Runway is facilitating the drop of Salud’s distinctive NFT assortment as an element of the model’s Web3 roadmap
- The 11 NFTs (Salud Cusps) have been designed by Salud’s in-house inventive expertise alongside with Ishita Bannerjee aka Soul Curry Art (Highest promoting feminine NFT creator of South Asian origin) and come with a spread of utilities for the token holders
- Whilst a number of bids have been acquired on most of the 11, solely 4 are nonetheless out there to bid at the lowest worth on www.tokenrunway.com
- Auction ends on 13 October 2022, 1845 hrs IST
MUMBAI, India, Oct. 11, 2022 /PRNewswire/ — In tandem with changing into the first Indian model to launch a Web3 Roadmap in June, Salud is nicely on its manner to paving the path to take the Web3 realm by storm. The life-style beverage model is now all set to drop a set of 11 uniquely designed Ethereum-based NFTs in this subsequent part, and enabling that is India’s first-ever invite-only NFT project platform – Token Runway.
The assortment of 11 Salud Cusps NFTs has been designed by the model’s Creative Head Srinivas Naidu and Founder Ajay Shetty in collaboration with Canada-based Ishita Bannerjee – aka fashionable NFT-creator, Soul Curry Art. Consisting of 2D and 3D Cusps, these 11 NFTs signify Salud’s life-style. With this, Salud additionally provides gin connoisseurs and aficionados an extra purpose to join and interact with the model through NFTs.
Many of the cusps have bought a number of bids, nonetheless, few are nonetheless out there at base worth. Hurry! Bid now auction ends thirteenth Oct 6.45 pm IST. The worth of utilities is multifold.
A wise advertising and marketing play making certain that the model will get the first-mover benefit in the market, the collaboration between Token Runway and Salud, in a manner, units a brand new pattern for manufacturers eyeing to strengthen their place and keep forward of the competitors.
Going past digital artwork, the Salud NFT tokens additionally current entry to choose and unique actions to its holders, which has seamlessly been enabled by Token Runway – the model’s expertise associate for the project. For occasion, the NFT collectors will have week-early entry to all new releases of Salud Sessions – a brand-supported curation of chill deep home music produced by some of the best artists and DJs in the music scene. Not solely that, however the NFT collectors can even be privy to VIP hospitality at Salud events and occasions with over 100 USD price of F&B each time they go to as nicely over 100 USD price of merchandise and steady reductions on extra Salud Merchandise – an unique line of up to date wardrobe fundamentals of clothes and niknaks. As an element of the Salud Web 3.0 roadmap, all cusp collectors will have entry to all Salud metaverse occasions in the future.
Moreover, with this NFT drop, collectors can look ahead to proudly owning a NFT that guarantees a complete lot of advantages. This is for the first time in India, whereby round 2 NFT holders (Salud Cusp #1 & #2) might be given a portion of the proceeds from real-world merchandise gross sales of the NFT they personal. The precise worth of the utilities might be increased than its actual worth.
Talking about the NFT launch, Ajay Shetty – Founder & Director – Salud Beverages, mentioned, “NFT, the new age technology, has been dominating the world and being part of the emergence has potential opportunities for brands like ours. We have always aimed to stay ahead of the curve and have our audience on Metaverse and Web 3.0 to be the brand’s ambassadors. A premium rewards and benefits program is the heart and soul of ensuring value beyond the impeccably designed digital artwork for Salud NFT collectors. It’s an exciting time for us as we explore the Metaverse and the wearable tech space for possible integrations for the brand and Salud NFT holders in the near future.”
He provides, “We call ourselves the game changers not just for Gin but because our design always stems from young ideas and conceptualises through many minds at the House of Salud. Diversity and inclusivity is our form of acceptance of people of exactly who they are even though they can choose to change daily. So that’s the idea behind the designs of NFT as well.”
Ishita Bannerjee (Soul Curry Art) mentioned, “As an artist, it has been a sheer delight to be part of this unique project. For me, it was a creative challenge to design for a project that is first of its kind for India and takes the experience of savouring a drink to a different level. Teaming up with Salud and Token Runway for the NFT drop was a great experience. It’s amazing to see a project coming out of India which has utilities that are comparable to the best in the world.”
Priyank Mahajan – Co-founder – Token Runway, talked about, “It has been an amazing ride from zero to one in terms of Salud’s Web3 journey. The depth with which both teams worked to enable innovative utilities for the NFT holders is a first of many to come for the market.”
Token Runway has been instrumental in opening the doorways to the booming Web3 area for various artists, creators and types in the previous 12 months. Its association with Salud for facilitating the latter’s foray into Web3 has empowered the model to create a worldwide group, interact in a brand new, extra experiential manner with its viewers and alter the manner the world events.
About Token Runway
Token Runway is India’s first invite-only premium NFT service supplier that connects established and rising creators with collectors whereas offering them a platform to create NFTs. Token Runway was established with the perception that each artist has the potential to create work that stands out and have to be offered with the alternative to earn proportionate rewards for his or her craft.
Priyank Mahajan and Vinay Agarwal, who collectively have over three a long time of in-depth understanding of the leisure and media realms, are the co-founders of Token Runway. After main many profitable companies, they’re right here to carry their understanding of connecting creators to followers and gauging what every of them aspires to obtain.
Website: www.tokenrunway.com
Token Runway (@tokenrunway) • Instagram pictures and movies www.instagram.com/tokenrunway/
Token Runway (@TokenRunway) / Twitter
www.twitter.com/TokenRunway
Discord | https://discord.gg/37XT396Y
About Salud
A Global Lifestyle Brand, altering the manner the world events – SALUD. The concept began simply as a beverage model however quickly developed into a life-style model purely by the impression of our advertising and marketing technique, and the model’s necessity in a market like India. Salud intends to be a Global Lifestyle Brand with a common enchantment which is all about unwinding, stress-free, and creating a brand new manner to chill with a refreshing drink. The concept was easy, our drinks have to be avant-garde but retain the nuances of a historically ready Gin and Tonic. We’re a model with a world imaginative and prescient, we had been tasked with creating ready-to-drink drinks that weren’t solely a handy alternative for a world viewers however a standout in phrases of craftsmanship and flavour fitted to any event. Whether you are in a crowded celebration, lounging away in your houses or seated for a social gala, you possibly can pleasantly sip Salud’s refreshing vary of G&Ts. The concept began simply as a beverage model however quickly developed into a life-style model purely by the impression of our advertising and marketing technique, and the model’s necessity in a market like India. Salud intends to be a Global Lifestyle Brand with a common enchantment and selection in flavorus. Being an aspirational model with Lifestyle as its ethos, we work with Music, Fashion, and different collateral for higher experiences and model recallment. Our key buyers, Prasad Vanga from Anthill Ventures, Rana Dagubatti, actor and an lively investor and our pace scaling associate are our again bones in this pathway alongside with Ajay Shetty, who was beforehand a banker and entrepreneur who efficiently offered his earlier wine enterprise, to lead and construct a complete new life-style model.Ajay goals to develop Salud Beverages as city life-style model as his new business enterprise relies on the concept of making the world conscious of Life 2.0 that may be a new manner of not simply dwelling however celebrating the life.
Website: https://www.salud.co.in/
Instagram: https://www.instagram.com/saludbeverages/?hl=en
Media Contact: Tejali Tamhankar, +91-9930589139, [email protected]
