Peak hour advert rendering on screens providing excessive dwell time through programmatic know-how powered the most recent campaign.
INDIA, MAHARASHTRA, INDIA, September 29, 2022 /EINPresswire.com/ — Lemma, a main programmatic DOOH platform, lately enabled the Renault Kiger campaign at airports with Yahoo because the demand facet platform. Planned by Omnicom media group, the campaign aimed to spice up consciousness via focused publicity for the Renault Kiger mannequin on DOOH screens throughout India’s busiest airports. Lemma’s integration with a main international DSP like Yahoo enabled OMG to purchase and implement DOOH seamlessly as a a part of their digital campaign, reaching tens of millions of multi-city audiences via a single touchpoint with optimum funds utilization.
Great potential for companies to drive vital engagements with particular audiences is present in most airports that see heavy passenger circulation each day. The campaign utilized viewers insights, strategic advert rendering instruments & advert placements to coincide with peak foot site visitors to ensure most publicity to the supposed demographics.
RENAULT INDIA
Our purpose with our new campaign was to draw the target market consideration whereas highlighting the product options on DOOH screens utilizing video codecs. Partnering with OMG, Lemma & Yahoo for our first programmatic campaign enabled us to drive visibility and influence for RENAULT KIGER.
Commenting on the campaign, Gulab Patil, Founder & CEO of Lemma, mentioned, “The good thing about programmatic DOOH is that it seamlessly integrates into the digital ecosystem, making it simpler for entrepreneurs to implement programmatic DOOH through a number of built-in platforms. As the demand for new and rising media grows, stakeholders should adapt rapidly and present businesses with options that assist them execute omni-digital methods successfully and effectively via DSP integrations.
He continues, “This campaign executed in collaboration with Yahoo DSP demonstrates pDOOH’s responsiveness in prioritizing campaigns based on audience movement and other key variables, making every exposure accountable and delivering optimal reach & visibility.”
“The Renault Kiger campaign’s extension from digital to DOOH demonstrates the importance of increasing audience reach by targeting specific ‘real world’ contexts, which is easily enabled by Yahoo’s omnichannel DSP” mentioned Stephanie Gutnik, Global Head of DOOH at Yahoo. “Airports offer the dwell time and audience attention that helped Renault Kiger’s content drive meaningful and measurable results.”
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