Business Wire India
Radico Khaitan Ltd., one of the largest homegrown alco-bev companies, is bringing its award-winning premium whiskies closer to consumers with the launch of 180ml packs of Rampur Double Cask and Sangam World Malt Whisky. With this move, Radico Khaitan becomes the first company to offer a 180ml pack in this premium Indian malt category. This marks an important step towards reaching more consumers and increasing market presence.
The 180ml pack of Rampur Double Cask will now be available in all states where the brand already enjoys a strong presence. These include major markets such as Uttar Pradesh, Delhi, Haryana, Punjab, Karnataka, Telangana, Maharashtra and West Bengal. In Uttar Pradesh, the MRP for the 180ml Rampur Double Cask is INR 2,060. This makes it a more accessible alternative to the 750ml bottle, which is priced at INR 8,500.
Sangam World Malt Whisky will also be available in 180ml and 90ml formats in select markets. These include Uttar Pradesh, Haryana, Rajasthan, Goa, Karnataka, Chandigarh, Maharashtra and Uttarakhand. Priced at an average price point of INR 1200 for 180 ml and INR 600 for 90 ml across markets, for a higher trial generation.
Sharing his thoughts on the launch, Mr. Amar Sinha, Chief Operating Officer at Radico Khaitan, said: “Rampur Double Cask Indian Single Malt and Sangam World Malt Whisky have garnered impressive traction across key markets, particularly in metro cities and emerging whisky-forward regions. The enthusiastic consumer response to our existing formats has validated the strength of our portfolio and reinforced confidence in expanding our offerings. In alignment with evolving consumer behaviour and premiumisation trends, the introduction of the 180ml format reflects a strategic move which enhances accessibility, encourages first-time trials, and caters to modern preferences for convenience and portability. This initiative positions us to deepen market penetration while strengthening our leadership in the premium Indian malt category.”
This launch reflects the company’s continued effort to make the luxury segment more approachable and trial-friendly for a wider consumer base. As the premium whisky space in India continues to grow, we believe such innovations will help us connect with more consumers and expand our presence in an exciting and dynamic market.
