NEW YORK, Sept. 08, 2022 (GLOBE NEWSWIRE) — PWR LIFT, by The Vita Coco Company (NASDAQ: COCO), and HYROX, the World Series of Fitness Racing, at the moment announce their partnership that establishes PWR LIFT because the official 2022-2023 nationwide HYROX hydration sponsor.
During every U.S. HYROX occasion, PWR LIFT might be made obtainable throughout races and on the end line to assist athletes hydrate and get better quicker. National HYROX occasions in 2022 embody the next dates and areas, with the 2023 U.S. schedule to be decided:
- October 1st – New York, Meadowland Exposition Center
- November fifth – Chicago, Renaissance Schaumburg Convention Center Hotel
- November nineteenth – Dallas, Hilton Anatole
- December tenth – Los Angeles, Los Angeles Convention Center
Packed with 10 grams of whey protein, PWR LIFT is a number one efficiency beverage, giving athletes the thirst-quenching taste of a sports activities drink with the practical advantages of protein. With solely 50 energy per serving, zero sugar, B-vitamins and electrolytes, PWR LIFT is a refreshing drink your physique wants to help with correct restoration, energy constructing and hydration post-workout.
“We have been delivering healthy hydration options to consumers for nearly 20 years, and PWR LIFT is our take on a refreshing protein drink that aims to deliver harder working hydration without compromising on taste,” stated Jane Prior, CMO of The Vita Coco Company. “Teaming up with HYROX is a natural fit. HYROX athletes need ready-to-drink, thirst-quenching recovery beverages after their competitions, and we’re excited to provide them with a solution that offers the functionality of electrolytes with the muscle building powers of protein.”
Whey protein, present in PWR LIFT, has been proven to assist restore drained muscular tissues whereas rising and preserving lean muscle mass. Whey has been described as a whole and easy-to-absorb, high-quality protein that promotes muscle development and upkeep when mixed with energy coaching and will help scale back irritation and soreness.
HYROX is a worldwide health race for everyone. Participants all over the world compete in the identical race on the identical course and put on a timing chip to obtain their particular person ending time, with comparable outcomes via HYROX’s Global Rankings throughout all occasions. Each season culminates with the World Championships the place the athletes with the quickest occasions from every division in every metropolis compete.
Founder of HYROX, Christian Töetzke, says, “With our 21/22 season ending on such a high at the phenomenal World Championship in Las Vegas, we can’t wait to get our next set of races in the US started. PWR LIFT was a natural choice for us to partner with for 22/23 to provide our HYROX athletes with a top-quality product which enhances recovery; an element everyone should pay close attention to after racing and training to leave you feeling your best and ready for your next HYROX race!”
To study extra about PWR LIFT, go to drinkpwrlift.com and join on Instagram and TikTookay. To study extra about HYROX, go to hyrox.com.
ABOUT PWR LIFT
PWR LIFT is a thirst-quenching drink, combining juicy, fruit-forward taste alongside hydration to energy you after a exercise. Our protein infused water consists of 10g of whey protein to assist improve and protect lean muscle mass, get better after train and restore drained muscular tissues. PWR LIFT’s B-vitamins assist your physique’s total well-being and will assist improve vitality ranges, whereas hydrating electrolytes work to replenish and rehydrate what you might lose in your exercise. At solely 50 energy, PWR LIFT has ZERO sugar and no synthetic flavors or sweeteners. For guilt-free refreshment, take pleasure in in its place to sugary sports activities drinks. With solely 1g of complete carbs, PWR LIFT is Keto licensed to make it easier to obtain your health targets. PWR LIFT can also be Gluten Free and Lactose Free.
ABOUT HYROX
HYROX was based in 2017 by Christian Töetzke, an trade veteran within the worldwide biking, marathon and triathlon world, and Moritz Fürste, considered one of Germany’s best ever hockey gamers and profitable entrepreneur. HYROX was born out of the founders’ want for an occasion that may convey the endurance and practical health worlds collectively in a format that replicated the actions that common gym-goers did of their exercises. HYROX bridges the hole between conventional long-distance endurance occasions and practical health and attracts aggressive athletes and fans from all sporting backgrounds. HYROX has skilled exceptional development in Europe and the US, with the World Series in Hamburg seeing 3,000 members, 10,000 spectators, and reside tv protection in 2019. Bolstered by funding from the Infront Sports & Media Group in 2019 and aligned with vital worldwide model companions, together with Puma and Red Bull, HYROX is now persevering with its speedy international enlargement plans following the curtailment of in-person occasions in 2022/23.
ABOUT THE VITA COCO COMPANY
The Vita Coco Company, Inc. was co-founded in 2004 by Michael Kirban and Ira Liran. Pioneers within the practical beverage class, The Vita Coco Company’s manufacturers embody the main coconut water, Vita Coco; clear vitality drink, Runa; sustainable enhanced water, Ever & Ever; and protein-infused water, PWR LIFT. With its potential to harness the ability of individuals and crops, and steadiness goal and revenue, The Vita Coco Company has created a contemporary beverage platform constructed for present and future generations.
PRESS CONTACT
Mallory Smith, Dittoe PR
502-648-8446
[email protected]
A photograph accompanying this announcement is obtainable at https://www.globenewswire.com/NewsRoom/AttachmentNg/d61a4fff-09db-4715-9460-c564e9202f9f
