New Delhi, Delhi, India:
Pizza Hut, India’s most beloved and trusted pizza model, has launched its new Flavour Fun vary providing 12 new pizzas beginning at an unbelievable worth of Rs. 79* solely. The pizza vary is available in 5 craveable sauce flavors like Tandoori, Schezwan, Italian, Cheezy and Classic – paired with seven vegetarian and 5 non-vegetarian topping mixtures making it probably the most reasonably priced and distinctive possibility for customers to bask in, in comparison with every other related providing within the QSR business. Flavour Fun pizzas can be obtainable at all 700+ Pizza Hut shops in India, throughout dine-in, supply and takeaway.
The total Flavour Fun vary is on the market within the private pizza measurement. The Vegetarian variants embrace a big selection of topping combos throughout Paneer, Sweet Corn, Mushroom, Onion and Capsicum. Non-vegetarians too have a number of topping choices to strive reminiscent of Chicken Sausage, Chicken Meatballs, Chicken Tikka and Chicken Pepperoni. Pizza Hut has launched this vary protecting Gen Z in thoughts, particularly the faculty goers and early jobbers who’re on a funds. Since these younger customers order meals a number of instances a week, they search a selection of flavours at a value that isn’t prohibitive, and the Flavour Fun vary completely matches this want for selection and worth.
Speaking concerning the launch, Neha, Chief Marketing Officer, Pizza Hut India stated, “I am tremendously excited about the launch of our Flavour Fun range at a never-before price point from the brand. With Flavour Fun, we are offering ‘more for less’ to our young consumers, so that they can enjoy their favourite pizza brand as often as they like, with enough variety to keep them coming for more. This is just the start of our exciting journey to become a younger and everyday brand. We are committed to launching more such products and services to make Pizza Hut increasingly accessible to young consumers.”
Pizza Hut has additionally launched a huge 360-degree Flavour Fun advertising marketing campaign throughout main digital and social media platforms, cellular apps, OTT video and audio platforms, PR and influencer outreach, OOH and on-ground activation in youth centric places like schools, teaching centres, co-working and co-living areas, in-store branding, radio and print publicity. The plan contains progressive collaborations with its companion model, Pepsi, in addition to aggressive promotions on Zomato and Swiggy. A sequence of enjoyable digital movies launched by the model options Pizza Hut’s magnetic ambassador Anuradha Menon and a quirky Shut Up and Take My Money tagline to focus on the sheer affordability and selection of the brand new vary.
Pizza Hut not too long ago crossed the 700th retailer milestone in India, coinciding with the launch of its Flavour Fun vary. The firm had earlier unveiled its daring new model platform referred to as ‘Dil Khol Ke Delivering’ which guarantees to supply Dil Satisfying Pizzas at Dil Satisfying Value, blanketed in Pizza Hut’s heat and pleasant customer support, a simple, hassle-free ordering expertise, and the peace of mind of ‘Trust in Every Bite’.
*The beginning worth is Rs.79
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), serves and delivers extra pizzas than every other pizza firm on this planet. Founded in 1958, Pizza Hut has turn out to be the most-recognized pizza restaurant on this planet, working greater than 18000 eating places in additional than 100 international locations. In June 1996, Pizza Hut made its foray into India with a restaurant in Bangalore and was the primary worldwide restaurant chain to pioneer this class. The restaurant model gives an thrilling menu consisting of its signature pizzas, appetizers, pasta, desserts and drinks. Pizza Hut India has been acknowledged by ET Brand Equity because the ‘Most Trusted Food Service Brand’ for 13 years and has been felicitated with the title of India’s 70 Most Trusted Power Brands in 2017-2018. In 2021, Pizza Hut India was acknowledged because the third greatest, most trusted model within the Asia Pacific area by Campaign Asia and received the silver award in February 2022 at the ET Brand Equity Brand Disruption Awards for its vastly profitable Influencer Marketing marketing campaign for Momo Mia pizza. Amongst different awards, Pizza Hut bagged the award for Best Influencer Campaign at IPRCCA 2022 and the Most Admired Food Service Retailer Award for Marketing and Promotions at Pepsi Images Food Awards 2022. Pizza Hut India additionally received Gold in Best Promotion of TV Show on social media, Gold for Best Movie Promotion on social media and Silver for Best Influencer Marketing Campaign at Mad Over Marketing Awards 2022. Pizza Hut is probably the most most well-liked pizza model in India, given its freshest, tastiest & reasonably priced Pizzas.
Website: https://www.pizzahut.co.in/
Social media pages:
@pizzahut_india (Instagram)
@pizzahutindia (Facebook)
@PizzaHutIN (Twitter)
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