Rolls out its new marketing campaign #AapkaHappinessPlanned
MUMBAI, India, Aug. 29, 2022 /PRNewswire/ — PGIM India Mutual Fund immediately introduced that it has launched a brand new investor education and awareness web site: MoneyAndMe – https://moneyandme.pgimindiamf.com/. The MoneyAndMe web site comprises exhaustive content material on numerous elements of private finance together with family budgeting, safety, financial savings and investing. The firm additionally introduced the launch of a shopper awareness marketing campaign – ‘Aapka HappinessPlanned’ to advertise the MoneyAndMe Initiative.
The MoneyAndMe initiative attracts on a key perception that totally different shopper personas have totally different wants for info and awareness, enabling it to sharply personalise content material to make it extra helpful for respective shopper personas. Thus serving to traders coping with numerous monetary challenges in a altering world, by offering monetary insights that enhance their monetary wellness.
PGIM’s buyer insights recognized six separate personas in terms of coping with monetary challenges and planning. These embrace Gen-z Seekers and Dreamers (18-24 years), Ambitious & Every-ready (25-30 years), Begin & Soar (31-40 years), Family First & Forever (41-50 years), Seasoned & Secured (51-60 years), Proud & Purposeful (61+ years). The web site presents a bunch of content material codecs similar to blogs, listicles, infographics, calculators, FAQs and glossary, and many others., for every of those personas, thus enabling traders to narrate higher and entry it in acquainted codecs.
PGIM India believes that this character–primarily based method uniquely connects with traders and will go a good distance in enhancing investor awareness throughout India. With correct steerage, everybody, it doesn’t matter what stage of life they’re in, can plan for his or her future. The MoneyAndMe initiative guides shopper personas to comply with the appropriate sequencing primarily based on their life phases – usually involving family budgeting, shopping for safety by Insurance, adopted by saving (which incorporates an emergency corpus) and lastly, investing (that features tax optimization) to imbibe monetary self-discipline and attain monetary independence at each stage of life. Within the Investing stage, there’s a have to prioritize retirement planning as effectively, since that’s the solely monetary objective for which one cannot get a mortgage.
‘Aapka Happiness Planned’ Campaign
To promote the MoneyAndMe initiative, PGIM India Mutual Fund has rolled out its advertising marketing campaign ‘Aapka Happiness Planned’ with a movie: https://youtu.be/0Bs4zFDZ0YQ
The movie exhibits a stand-up conveying the true that means of happiness by a lyrical track. It serves as a reminder to those that life is extra than simply tirelessly pursuing cash, and that the actual investments in life transcend funds. It nudges individuals to know that life might be simpler when they plan forward, and they might be free to understand their desires and put money into ourselves, their well being, and their family members.
The perception for ‘Aapka Happiness Planned’ marketing campaign got here from the truth that pursuit of happiness is what drives most people to make selections in life. Happiness plateaus after a sure degree of wealth and based on a examine accomplished by Princeton in 2010, happiness is influenced extra by a way of goal, habits, social connections, gratitude and experiences.
Talking concerning the launch, Sakshi Dalela, Director & Head of Marketing & Communication, stated, “We believe that it is behavioural nudges and habits that impact most outcomes for investors. With the ‘Aapka Happiness Planned’ campaign, PGIM India is helping investors connect with these interesting insights. Our MoneyandMe initiative provides persona-focused content and insights to enable consumers to take financial decisions, pursue their passion, and achieve their life goals by following the right sequencing viz. budgeting, protection, savings and investing. With this initiative, we hope to help consumers imbibe financial discipline to attain financial independence at every stage of life.”
Rakesh Menon, National Creative Director, FCB Interface, says, “Usually, investment advertising is a bit heavy. Our idea of ‘Aapka Happiness Planned‘ is the exact opposite. So, the execution, with a stand-up delivering the message in a lyrical song, has a certain lightness to it while still getting under the skin.”
This marketing campaign crafted by FCB Interface is aired on a number of platforms like YouTube, Facebook, Twitter, Instagram, and LinkedIn and is about to create waves with its empowering message for individuals.
Money And Me – https://moneyandme.pgimindiamf.com/
Credits:
Client: PGIM India Mutual Fund
Agency: FCB Interface
National Creative Director: Rakesh Menon
Production House: Working I movies
Link to the movie: https://youtu.be/0Bs4zFDZ0YQ
About PGIM India Mutual Fund
PGIM India Mutual Fund is a completely–owned business of PGIM, the worldwide funding administration business of the US–primarily based Prudential Financial, Inc. (PFI). PGIM India Asset Management is the complete service funding supervisor of PGIM India Mutual Fund, providing a broad vary of fairness and mounted earnings options to retail and institutional traders all through the nation. We handle 22 open-ended funds operated by 14 funding professionals. In addition to managing our traders property by home Mutual Funds, we additionally supply Offshore Funds and Portfolio Management Services. The fund home leverages the power and stability of PGIM’s 145-year legacy to construct on its decade lengthy historical past in India.
Headquartered in Mumbai, PGIM India Mutual Fund has a presence in 27 cities throughout the nation together with branches in Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Kolkata and Pune. PGIM India Mutual Fund brings a wealthy mix of worldwide sources, mental acumen and native funding experience and is dedicated to designing superior and significant, wealth-building options for our traders. PGIM India gives distinctive coaching and academic packages for constructing distinctive capabilities and greatest business practices for its business associates. For extra info, please go to http://www.pgimindiamf.com/
**Calculated on the highest tax slab for FY 21-22 underneath the outdated regime relevant on investments u/s 80C. Surcharge has been ignored for ease of calculations. ©2022 Prudential Financial, Inc. (PFI) and its associated entities. PGIM, the PGIM emblem, and the Rock image are service marks of Prudential Financial, Inc., and its associated entities, registered in lots of jurisdictions worldwide. Mutual Fund Investments are topic to market dangers, learn all scheme associated paperwork fastidiously.
