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~ The new advertising initiative promotes Pescalive; targets greater than 50,000 households~
Mumbai, September 16 – Pescafresh, India’s first D2C seafood and meats model, has rolled out a BTL activation ‘Fresh Matlab Live’. The new marketing campaign focuses on selling the world’s first dwell digital market within the seafood and meats class – Pescalive.
The marketing campaign is dwell in Mumbai and Pune and will goal greater than 50,000 households with door tag branding and 7,000 no parking boards throughout the 2 cities. The focus is to create visibility, catch folks’s consideration and purchase potential clients via a pretty supply. In the primary section of the exercise, Goregaon (E, W), Thane, Andheri (E, W), and Powai shall be catered. In Pune, the goal areas are Baner, Magarpatta, and Koregaon Park. An on-line BTL model activation can be being performed on the society gates in these areas.
Pescafresh has absolutely geared up achievement facilities throughout Mumbai and Pune and the BTL logistics plan has been designed retaining in thoughts the identical.
“We wanted to penetrate into customers’ homes with the right messaging, but without being too intrusive, which is why we chose this medium. The main objective of this campaign is to put the spotlight on the Pescalive platform and communicate the brand message to the customers. The idea is not only to be seen by the target audience but to create a top-of-mind brand recall. Till now, we have had more than 75 live sessions on Pescalive, which streams on our app daily. We are committed to bringing transparency to all our buyers and ensuring that what they see on our digital platforms is exactly what they receive, quality-wise. Using technology in the right way to focus on customer delight will be our key to success. It is like having a shop in your living room,” stated Sangram Sawant, Founder, Pescafresh.
All Pescafresh merchandise are packaged in vacuum baggage and despatched in temperature-controlled packing containers to the purchasers. Recently, the model has added the Chicken Deli meats vary to its product line.
On Pescalive, the model has began influencer editions, dwell cooking periods with famend cooks, interactions with meals bloggers, and extra. Customers get to see the best suggestions for getting seafood, hacks to prepare dinner, and different info on Pescafresh merchandise.
