Gurugram, August 7, 2026: PayU and Marg ERP have announced a strategic partnership to power Marg Pay, an integrated payments solution aimed at simplifying digital payment collections and reconciliation for India’s pharma distributors and MSME retailers.
The collaboration embeds PayU’s payment infrastructure directly into Marg ERP’s workflows, enabling features such as Dynamic QR codes for retailers and payment links for distributors. This integration allows for automatic bill-by-bill reconciliation, faster collections, same-day settlements, and improved operational efficiency, according to the companies.
Integrated payment and reconciliation features
With the new solution, MSME retailers can generate Dynamic QR codes for each invoice, enabling instant digital payments that are automatically reconciled within Marg ERP. Distributors will be able to generate payment links for individual invoices, with payments reconciled bill-by-bill and posted directly into the ERP system.
The companies said these features are designed to address longstanding challenges in manual payment reconciliation, which has been slow and error-prone for pharma distributors and MSME retailers, often leading to working capital risk and revenue loss.
Statements from company leaders
Vineet Sethi, Chief Growth and Marketing Officer at PayU, said the partnership aims to simplify financial administration and bring more predictability to the cash flow of Indian pharma distributors and retailers, while expanding PayU’s role as an embedded finance aggregator.
Thakur Anup Singh, Chairman and Managing Director of Marg ERP Ltd., said the collaboration strengthens the Marg Pay ecosystem, enabling distributors, retailers, and MSMEs to accept payments securely and benefit from automatic reconciliation for their accounts.
Extension to eRetail application
The partnership will also extend to Marg’s eRetail application, which supports B2B ordering, payments, and reconciliation, the companies said.
PayU is a fintech platform with Prosus as an investor, providing payment gateway solutions to over 4.5 lakh businesses in India. Marg ERP is a business management platform serving more than 10 lakh retailers, distributors, manufacturers, and MSMEs, with a significant presence in the pharma and FMCG sectors.
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