Reaching out to the audience residing in Bharat has always been a challenge for the enterprise for multiple reasons: consumers’ insecurity of doing financial transactions digitally; lack of network infrastructure, unavailability of intelligence, etc. PayNearby has been able to resolve these problems for financial and non-financial service providers like Banks, NBFCs, Insurance Companies, OTT companies; Food delivery aggregators etc. From start-ups to large enterprises, businesses of all sizes benefit from PayNearby’s 41,00,000+ outlets to scale their business, optimize operational costs, and develop new markets. It has its presence in 17,500+ PIN codes across the country.
For, e.g., Consider the case of OTT companies that provide online entertainment services, but their reach is primarily restricted to urban cities. PayNearby hand holds tier II or rural audiences who are averse to doing digital financial transactions to subscribe to OTT services, helping companies on-board out of reach customers. Customers benefit as they are not able to access the services that are now made available by PayNearby. Similarly, it has helped insurance penetration by providing healthcare insurance products available to the masses. Recently, PayNearby throughits enterprise offering that facilitates ‘cash collection’ as a service has crossed ₹350 crores worth transactions in monthly Gross Transaction Value (GTV).
