India, October 29, 2026: Noise and Gaana have jointly launched the Noise Buds R1 (Gaana Edition), a co-branded wireless earbud priced at ₹1,399 that includes a complimentary one-year Gaana Plus subscription valued at ₹799.
The partnership aims to combine audio hardware with premium music streaming, offering buyers ad-free listening, offline downloads, and HD audio from Gaana Plus alongside the earbuds. The bundled product is available via Noise’s official website, as well as the Gaana website and app.
Features and bundled subscription
The Noise Buds R1 (Gaana Edition) is designed for daily use, offering up to 40 hours of total playtime with its charging case, 11mm dynamic drivers, and quad microphones with Environmental Noise Cancellation. InstaCharge technology provides up to 120 minutes of playtime from a 10-minute charge. The included Gaana Plus subscription offers access to millions of songs, exclusive podcasts, and uninterrupted music streaming.
Strategic partnership and wider rollout
The collaboration between Noise and Gaana extends beyond the Buds R1 (Gaana Edition), with Gaana subscriptions set to be offered across Noise’s broader product portfolio. The companies estimate this wider partnership could reach 2.5 million consumers by the end of 2026.
Executive comments on the launch
Utsav Malhotra, Chief Operating Officer of Noise, said the collaboration is intended to make quality audio and premium music more accessible, aligning with the company’s philosophy of accessible technology. Yatish Mehrishi, CEO of Entertainment Network (India) Limited, described the launch as an important step in making high-quality music experiences more affordable and accessible to millions of Indian consumers.
About the companies
Gaana is a digital audio platform in India, offering a subscription-led service with a catalogue spanning Hindi, regional, and international music. Noise is a homegrown brand focused on smartwatches and connected lifestyle products, with a presence in audio and wearables and a focus on innovation and local manufacturing.
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