News Research and News Consulting Moves In-House at Gray

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ATLANTA, Nov. 02, 2022 (GLOBE NEWSWIRE) — Gray Television, Inc. (“Gray,” “we,” or “our”) (NYSE: GTN) introduced as we speak that it’ll launch a brand new in-house division to offer information analysis and information consulting companies for its tv stations on January 1, 2023.

Historically, Gray has utilized among the most interesting information consultants within the nation to offer these companies for a handful of its markets every year. Gray’s scale now permits it to transition from outdoors distributors to an in-house group of specialists. The efficiencies ensuing from this transition will allow extra of our stations, no matter market measurement, to learn from the native market analysis and strategic recommendation which have usually been out there solely to bigger market information stations.

Gray has employed veteran journalist and marketing consultant Chris Archer to steer this effort within the new function of Vice President of Research and Consulting. Chris has a confirmed monitor document of growing successful media methods and model success all through his profession, together with the final twelve years at SmithGeiger. Prior to that, Chris spent 4 years because the information director at the Honolulu tv stations then-owned by Raycom Media, throughout which period he launched the Hawaii News Now native newscasts.

Chris might be reunited with veteran information researcher Tony Calfo as Director of Research. Tony has led analysis technique for the final three years at Screen Engine/ASI. He beforehand held a key function designing and executing media analysis tasks as Vice President, Research Strategies for SmithGeiger.  

Chris and Tony each be a part of Gray on January 1st.   “We are thrilled to welcome Chris and Tony to Gray. With their extensive experience and accomplishments, they are the right team to lead this important initiative,” stated Gray Television Chief Operating Officer Bob Smith.

About Gray:

Gray Television, Inc. is a multimedia firm headquartered in Atlanta, Georgia. Gray is the nation’s largest proprietor of top-rated native tv stations and digital property within the United States. Its tv stations serve 113 tv markets that collectively attain roughly 36 p.c of US tv households.  This portfolio consists of 80 markets with the top-rated tv station and 100 markets with the primary and/or second highest rated tv station. It additionally owns video program corporations Raycom Sports, Tupelo Media Group, and PowerNation Studios, in addition to the studio manufacturing amenities Assembly Atlanta and Third Rail Studios. For extra data, please go to www.grey.television.

Gray Contact:

Website: www.grey.television
Bob Smith, Chief Operating Officer, 404-266-8333

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4370 Peachtree Road, NE, Atlanta, GA 30319 | P 404.504.9828 F 404.261.9607 | www.grey.television



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