Zulu Alpha Kilo Earns Gold/Bronze, Wunderman, Thompson Argentina Earns Silver, Archana Mahadevan is DEI Person of the Year, and VMLY&R is DEI Agency of the Year
NEW YORK, NEW YORK, USA, September 15, 2022 /EINPresswire.com/ — The New York Festivals® Advertising Awards introduced the DE&I Award winners chosen by the NYF DE&I Advisory Board.
The six-person DE&I Advisory Board, chaired by Destiny Ok. Chambers, VP, Head of Marketing, Lippe Taylor, collectively chosen the 2022 DE&I Award profitable entries. The Advisory Board ensured that each one entries had been judged pretty and thoughtfully utilizing the 4R Framework created by P&G.
The New York Festivals DE&I Awards honor work, people and organizations which can be taking significant steps to create a extra various, equitable and inclusive society. The Awards rejoice work that helps, protects, represents and uplifts traditionally underrepresented teams.
The 2022 New York Festivals Advertising Awards DE&I winners embrace:
• GOLD – “Tough Turban” Zulu Alpha Kilo for Pfaff Harley-Davidson
• SILVER – “Degree Inclusive” Wunderman Thompson Argentina for Unilever
• BRONZE – “Micropedia of Microaggressions” Zulu Alpha Kilo for Black Business and Professional Association,
Toronto Metropolitan University’s Diversity Institute, Canadian Congress on inclusive range and office equality, Pride at Work Canada
Zulu Alpha Kilo’s Gold-winning “Tough Turban” used progressive pondering to resolve a singular downside, by growing an alternative choice to a motorbike helmet. With its ground-breaking use of fabric science and empathy in the direction of the wearer’s freedom of cultural expression Tough Turban made positive that Sikh motorcyclists not had to decide on between their beliefs and their security. The company additionally earned a Bronze for “Micropedia of Microaggressions,” a judgment-free on-line software offering easy-to-digest info the place folks can unlearn their unconscious bias and make rapid adjustments of their every day interactions with others.
“We’re honoured to have our creative efforts in DEI recognized for their impact. Hopefully the work in this category inspires other marketers to make more strides in their DEI initiatives.” —Zak Mroueh, Chief Creative Officer & Founder, Zulu Alpha Kilo
Wunderman Thompson Argentina earned the Silver DE&I Award for his or her progressive “Degree Inclusive” marketing campaign to launch Unilever’s first adaptive deodorant. “Degree Inclusive” revolutionized deodorant design to incorporate everybody, nonetheless they can transfer. The product was co-created with the disabled neighborhood to design a deodorant that’s simpler to deal with, simpler to establish, simpler to open and shut, and simpler to use.
“This an honor for Wunderman Thompson, especially for WT Argentina. Diversity, equity, inclusion are central values for us which makes this award even more special. Lots of people from around the globe from WT and Unilever worked on this campaign that took more than two years to bring to life. Today we’re glad to say that it was just a beginning since we are still working to make this idea grow. It was wonderful to see how the development of this project managed to connect different people with different capabilities, from diverse regions and time zones, working alongside disabled communities. All this to keep on pushing for making the world a more inclusive place to live. From that perspective, having this effort recognized by the DE&I Advisory Board demonstrates that this effort is going in the right direction. Thank you so much.”—Victoria Cole CEO Argentina & Chile, Wunderman Thompson
For 2022 VMLY&R earned the title of DE&I Agency of the Year for his or her dedication to celebrating range, fairness, and inclusion in each their hiring and promotion practices and their progressive inventive campaigns.
“We are so honored to receive this award recognizing VMLY&R as DE&I Network of the Year. Our people are always our first priority, and awards like this acknowledge the impact of our DE&I work as well as our continued commitment to drive progress across the industry,” mentioned Tasha Gilroy, Chief Equity Inclusion and Belonging Officer at VMLY&R.
New York Festivals Advertising Awards and the NYF DE&I Advisory board honored Archana Mahadevan, VP, Strategy Director for DDB Chicago with the 2022 DE&I Person of the Year Award.
Archana Mahadevan is within the midst of a 15 12 months profession that has spanned 2 continents, India, and the US. An award profitable strategist, she has labored with distinguished manufacturers together with Google, State Farm, La Quinta, and the US Army. As a passionate advocate for DE&I initiatives Archana believes in main with empathy and making deep connections with folks. Within her work, she strives to deliver the underrepresented “immigrant gaze” and POV to the world – to create extra consciousness about immigrants in promoting and their distinctive plight and challenges. Through the popularity she is going to achieve from the three DE&I awards, Archana expects to develop the toolkits, intelligence, community, and techniques to have the ability to affect worldwide expertise in Advertising together with immigrants.
“I am so excited to be awarded the 3 DE&I person of the year. Inclusion and representation in advertising, specifically for the immigrant community, is a cause very close to my heart and I hope to be able to continue to pay it forward in every way possible and pave the way for peers and next generations.” —Archana Mahadevan, VP, Strategy Director, DDB Chicago
View the inspiring DE&I winners: https://www.nyfadvertising.com/.
To watch a full of life dialogue with the 2022 NYF DE&I Advisory Board discussing this 12 months’s profitable DE&I work, go to: https://www.youtube.com/watch?v=CA8l7L3K5Cw.
Stay tuned for extra bulletins together with The Genius 100 Inspiration Award, and the SeeHer Lens Award.
To view the 2022 New York Festivals Advertising Awards winners gallery, please go to: https://www.nyfadvertising.com/.
New York Festivals is acknowledged worldwide as a touchstone for international inventive excellence in promoting and advertising communications.
About New York Festivals: New York Festivals® Celebrating the World’s Best Work since 1957
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Entries to every of the competitions are judged world wide by panels of friends of their respective industries. For extra info, go to www.newyorkfestivals.com.
Gayle Seminara Mandel
New York Festivals
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Destiny Chambers and NYF’s DE&I Advisory Board Discuss 2022’s Award-Winning DE&I Work
