NEW YORK, Oct. 06, 2022 (GLOBE NEWSWIRE) — Beachfront, the sell-side advert server constructed for convergent TV, and Canoe Ventures, an addressable TV expertise and companies firm, immediately introduced that an enhanced checklist of TV programmers are adopting Beachfront’s unified advert serving expertise alongside Canoe’s Service Assurance providing to drive promoting income and tune-in throughout disparate TV environments.
Solving for essential fragmentation challenges, Beachfront’s sell-side advert serving expertise makes monetization of conventional set-top field TV and linked TV advert stock interoperable for shoppers. Canoe’s Service Assurance, when built-in with Beachfront, permits TV programmers to achieve extra advantages together with monitoring and fixing of technical points that impression income. Initial programmers deploying platforms and campaigns with Beachfront embody AFRO TV, It’s Real Good TV, Kabillion, ToonAVision, and TV One, with EPIX using for in-house promos.
“Unified ad serving across CTV and set-top box VOD supply is critical functionality that programmers are demanding as the lines between platforms continue to blur,” stated Chris Maccaro, CEO at Beachfront. “Enabling interoperability of TV ad inventory for our clients and their ad operations teams is a feat that many platforms have been unable to accomplish. We’re thrilled to bolster our existing partnership with Canoe in a way that unlocks new revenue streams and more cost-efficient monetization options for programmers, and affords brands easier access to premium, cross-screen TV inventory.”
Programmers using Canoe and Beachfront for marketing campaign administration and advert serving can uniformly service their direct-sold offers throughout CTV and set-top field VOD environments. Current programmers have already complimented these direct-sold offers with programmatic monetization from Beachfront’s market and backfill from Canoe to drive larger demand density and stock yield. With this providing, programmers are additionally in a position to curate non-public market (PMP) offers that comprise CTV and set-top field VOD stock, making it extra environment friendly and compelling for promoting companions to buy their stock.
“As the television landscape continues to fragment across traditional and streaming environments, programmers and media buyers alike are seeking more uniform ways to execute, service, and optimize their advertising campaigns,” stated Mark Shepard, SVP and GM, Core DAI at Canoe. “Being able to offer campaign management through our existing Service Assurance offering and Beachfront’s ad server solves a major headache for our partners, streamlining the process of monetizing CTV and traditional TV ad inventory for programmers.”
TV Programmers working with Beachfront and Canoe profit from:
- Efficiency positive factors: The capacity to handle all creatives and purchaser relationships throughout each CTV and STB environments in a single platform unlocks operational efficiencies for companions.
- Increased income: Managing stock holistically permits programmers to drive yield and obtain fluidity throughout their provide swimming pools, irrespective of the transmission protocol.
- Pristine viewer advert experiences: Canoe’s Service Assurance rigor coupled with Beachfront’s capacity to honor aggressive separation and deduplication guidelines allows programmers to ship pristine advert experiences to their viewers.
Here’s what TV programmers are saying:
“Being able to scale our ad business across our traditional cable VOD and IPTV platforms are crucial to TV One’s growth,” stated John Fant, SVP Network Operations, TV One. “And having great software and service like this optimizes our ad revenue possibilities.”
“Servicing our traditional distribution end points in Canada while growing in the United States is important to ToonAVision,” stated Adam Mimnagh, President, ToonAVision. “Having Beachfront and Canoe together supporting that growth has been extremely beneficial.”
“Canoe has been at the forefront of advertising on TV, and now with the addition of Beachfront and the ability to combine CTV and STB VOD, we see the future growth to be exponential,” stated Stevan Levy, President of Programming and Operations, Kabillion.
Similarly, with this resolution, businesses and advertisers achieve the flexibility to purchase premium CTV and set-top field TV advert stock via a single non-public market. This functionality allows media shopping for groups to seamlessly attain each cord-cutters and cord-keepers throughout click-to-play, brand-safe provide that’s typically delivered on the biggest display screen within the dwelling.
The accelerated adoption charge for the providing speaks to the rising demand for uniform marketing campaign administration instruments, and represents an enlargement of Beachfront and Canoe’s present partnership. In 2020, Beachfront enabled premium TV stock from networks using the Canoe MVPD VOD ecosystem to be purchased and offered programmatically and in real-time.
About Beachfront
Beachfront is the sell-side advert server constructed for convergent TV. Our expertise allows real-time, unified advert serving and monetization throughout all TV and video endpoints, together with linked TV (CTV), set-top field VOD, spot linear, and nationwide addressable tv. Leading media house owners, programmers, and distributors, comparable to AMC, Univision, CW, the MLB, VIZIO, LG, and Vevo, make the most of Beachfront’s TV-first tech stack to drive promoting income, enhance advert operations, and ship premium advert experiences to their viewers. Founded in 2007, Beachfront is an unbiased, non-public equity-backed firm primarily based in New York City. In 2017, former U.S. Secretary of Commerce Penny Pritzker, via her funding agency PSP Partners, acquired a majority stake in Beachfront together with Growth Catalyst Partners. Learn extra at beachfront.com.
About Canoe
Canoe Ventures is a expertise and companies firm that allows Addressable TV promoting throughout Linear, VOD, and Streaming video platforms. Canoe integrates dynamic advert insertion into present or new video companies that play out on units together with set-top-box, IPTV, and CTV throughout its 38 million family ecosystem all through the US, Canada and LATAM. The firm additionally performs ongoing Canoe Service Assurance™ which incorporates monitoring, evaluation, and difficulty decision on all advert campaigns. This service ensures a high quality TV expertise for viewers and income optimization for the over 100 TV networks Canoe counts as shoppers. The firm is owned by Charter, Comcast, and Cox. It is headquartered in Denver, Colorado, and has places of work in New York, and Atlanta.
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